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CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved.

How to buy and short Deliveroo shares

Deliveroo, a popular food delivery business with operations across the world, simplifies takeaways even more. Discover how to get exposure to Deliveroo with us in this guide.

Deliveroo Source: Bloomberg

How to buy Deliveroo shares: investing or trading

You can either buy and own physical Deliveroo shares (investing) or speculate on its share price, predicting whether it will rise or fall (trading).

Investing in Deliveroo shares

Investing in Deliveroo’s shares gives you direct ownership of them, making you eligible to receive dividends if the company happens to grant them. Plus, you’ll have voting rights as a shareholder. With us, you can own physical Deliveroo shares from zero commission.1

You can become a Deliveroo shareholder in these steps:

  1. Create an account or log in
  2. Search for ‘Deliveroo’ on our share trading platform
  3. Select ‘buy’ in the deal ticket
  4. Choose the number of shares you want to buy
  5. Open and monitor your investment position

Here’s how our commission rates compare against those of our competitors:

Provider IG Hargreaves Lansdown AJ Bell
Best commission rate on US shares Free £5.95 £4.95
Standard commission rate on US shares £10 £11.95 £9.95
FX conversion fee 0.5% 1.0% 1.0%
Best commission rate on UK shares £3 £5.95 £4.95
Standard commission rate on UK shares £8 £11.95 £9.95
How to qualify for the best rate Open 3 or more positions on your share trading account in the previous month 20 or more trades in prior month 10 or more trades in prior month

Data as captured on 10 February 2021

To buy and own Deliveroo shares, your initial outlay must be the full value of your investment. With a possible rise and fall in the share price, you may get back less than the amount you committed. However, potential losses are capped at your total initial outlay (excluding additional fees).

You’ll make a profit if the company offers dividends or if you sell the shares when the share price is higher than the original buy price, or both.

Trading Deliveroo stock

Trading Deliveroo stock means that you’re speculating on the price movements of the company’s share price without owning the underlying assets. If you think that the share price will rise, you’ll ‘buy’ (go long) and if you think it will fall, you’ll ‘sell’ (go short).

With us, you can trade Deliveroo shares in these steps:

  1. Create an account or log in
  2. Search for ‘Deliveroo’ on our trading platform
  3. Select ‘buy’ to go long or ‘sell’ to go short in the deal ticket
  4. Set your position size and take steps to manage your risk
  5. Open and monitor your position

When trading with us, you’ll use leveraged derivatives such as CFDs, and you may be eligible to receive certain tax benefits.2

Trading with leverage means that you can get full exposure while only committing a deposit called margin. It’s vital that you manage your risk as leverage can magnify both your possible profits and losses to the full value of your position.

See our full trading costs and charges

How to short Deliveroo shares

You can short Deliveroo shares using CFDs with us. Short-selling is a way for you to potentially profit (or make a loss) from a drop in share price by selling (going short on) the underlying shares rather than buying (going long).

With us, you can short-sell in these steps:

  1. Create an account or log in
  2. Search for ‘Deliveroo’ on our platform
  3. Select ‘sell’ in the deal ticket
  4. Choose your position size
  5. Open and monitor your position

If you think that the Deliveroo share price will drop, you’d take a short position. If your prediction is correct, you’d make a profit. If incorrect, you’d make a loss.

Remember, CFDs are leveraged, meaning you’d pay an initial deposit that’s a percentage of the full value of your position, but both possible profits and losses are magnified to the full value of your trade.

Learn more about short-selling

How to sell or close your Deliveroo position

You can sell your Deliveroo investment or close your trade in these steps:

Selling your Deliveroo investment

  1. Log in and go to the trading account where you placed the trade
  2. Go to the positions tab and select ‘Deliveroo’
  3. Select ‘sell’ in the deal ticket
  4. Choose the number of shares you want to sell
  5. Close your position

Closing your Deliveroo shares trade

  1. Log in and go to your share trading account
  2. Go to the positions tab and select ‘Deliveroo’
  3. Select ‘sell’ in the deal ticket
  4. Choose your position size
  5. Close your position

A brief history of Deliveroo

Deliveroo was founded in 2013 by Will Shu and Greg Orlowski, with critics reportedly saying that English people wouldn’t want good food to be delivered. Around the middle of the year, Shu worked as Deliveroo’s first ‘rider’ to test the process in London.

In 2014, Deliveroo raised about £200 million that was critical to its expansion and launched in a second city, Brighton.

In 2019, Deliveroo received a £459 million funding boost from Amazon. That same year, it was estimated that the company would contribute around £4 billion in economic output in the UK. However, order numbers started to decrease rapidly following lockdowns and 15% of its workforce had to be laid off.

Deliveroo hinted at a 2020 initial public offering (IPO) following the collapse of short-lived talks about a merger with Uber. The company eventually listed on the LSE as Deliveroo Holdings on 31 March 2021, with a valuation of £7.6 billion. The price per share was set at £3.90 for the IPO.

What’s the Deliveroo business model?

The Deliveroo business model is based on having food orders put through on its app or website, and then delivering the meals to customers’ doorsteps. Once the payment is made, the order is placed with the restaurant and the user can track the progress of their order – Deliveroo aims to deliver in under 30 minutes. Delivery is made by Deliveroo riders, who stay stationed within 2.2 kilometres of the restaurants they sign up for.

The company has partnered with more than 80,000 restaurants. Users can look up and order from restaurants on Deliveroo based on their location. Headquartered in London, it services the UK, Ireland, France, the Netherlands, Belgium, Spain, Italy, UAE, Kuwait, Singapore, Hong Kong, Taiwan and Australia. Deliveroo has helped in creating more than 60,000 jobs.

Deliveroo share price: how to analyse Deliveroo shares

You can analyse Deliveroo shares using two methods – technical and fundamental analysis – however a combination of the two is usually more useful.

  • Technical analysis comprises of chart patterns, technical indicators and historical price action that can help you predict future price movements
  • Fundamental analysis entails elements such as a company’s net revenue, profit and loss statements, as well as wider macroeconomic factors, that can help you in determining likely share price movements


1 Commission rates differ for UK and US shares. Trade in your share trading account three or more times in the previous month to qualify for our best commission rates. Please note published rates are valid up to £25,000 notional value. See our full list of share trading charges and fees.
2 Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK.

This information has been prepared by IG, a trading name of IG Australia Pty Ltd. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.

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