Rally definition

A rally is a period in which the price of an asset, market or index sees sustained upward momentum. Typically, a rally will arrive after a period in which prices have been flat or in a decline.

Rallies are caused by an increase in the amount of people buying into a market. That increased demand leads to increases in price. Rallies can occur in both bull and bear markets, with a bear market rally typified as a brief period of upward momentum in an otherwise downward trajectory.

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