CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved.

Are these the best social media shares to watch?

Love it or hate it – social media is here to stay, and it’s still making waves. Learn about the most popular social media shares and find out how to trade or invest in them with us.

Stock exchange Source: Bloomberg

Social media shares: what you need to know

What’s the first thing that comes to mind when you think of social media shares? Considering more recent developments, it’s probably ‘Elon Musk buys Twitter’. While Musk’s decision has surely reignited interest in social media shares, there’s a lot more to know.

The very first social media platform was launched 25 years ago, showing just how popular these networks continue to be. Traders and investors caught onto the trend a long time ago, and are often searching for the best social media shares to buy. Before we delve into the most popular social networks, here are some quick facts about the industry:

  • More than 58% of the global population uses some form of social media, of which men make up the majority1
  • Users access on average 7.5 different social platforms a month1
  • Over 93% of internet consumers are social media users1
  • Microsoft currently has the highest market cap of all social shares, followed by Alphabet2
  • The five most used social platforms include Facebook, YouTube, WhatsApp, Instagram and WeChat1

Back to Musk – the multi-billionaire acquired Twitter in April 2022 for around $44 billion but withdrew from the deal in July. He was quoted as saying that Twitter had extraordinary potential, and he wanted to see more free speech on it. This leaves the public wondering: what’s next for Twitter’s share price? Let’s look at the top social media shares to watch for the coming months.

Top 7 social media stocks to watch

  1. Twitter
  2. Match Group
  3. Etsy
  4. Meta Platforms
  5. Snap
  6. Zynga
  7. Bumble Inc

Note that these stocks have not been chosen as the largest social media stocks in the world alone, but rather based on various factors including market cap, future growth prospects, dividends, latest results, popularity and more. They’re not listed in any particular order. The list was last updated on 27 April 2022.


It needs no introduction – Twitter is the talk of the town, especially thanks to its recent Elon Musk ‘no-deal’. The number of active daily users is still increasing, currently sitting at around 217 million. At the time of writing, the company’s last reported results were from FY21 – these could change quite substantially following the Musk withdrawal. The platform is listed on the New York Stock Exchange (NYSE) under the ticker TWTR.

Total revenue was just over $5 billion, an increase of 37%, compared to 2020. This was made up of $2.2 billion in international revenue and $2.8 billion in US revenue.3 The increase was likely due to the surge in usage over the two years of the on-and-off lockdown periods. Advertising revenue on the platform was up 40% to $4.5 billion.3

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Match Group

Things have changed; people prefer to meet their match online nowadays. Match Group certainly grabbed this opportunity when they launched the ever-popular platform Tinder in 2012. Today, it owns around 45 different dating companies. It listed on the Nasdaq in 2015 and trades as MTCH.

In 2021, the company’s total revenue was just under $3 billion, up 25% from the previous year. It attributed the increase to its growing reach as quarterly paying users totalled 16.2 million. Its golden child, Tinder, generated nearly $1.7 billion in direct revenue in 2021, up 22% year-on-year (YoY) with a 16% increase in the app’s user base.4

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The global lockdowns sparked creativity the world over, increasing the popularity of Etsy, the online hub where people meet, create, buy and sell handcrafted or vintage items. While not technically a social media platform, Etsy does have its own community. It listed on the Nasdaq in 2016 under the ticker ETSY.

In July 2021, it completed two acquisitions – the first was of Brazilian marketplace Elo7, followed by global fashion reseller Depop. By December 2021, its marketplaces connected 7.5 million active sellers and 96.3 million active buyers worldwide. Total revenue for the year ending December 2021 was $2.3 billion while net income was $493.5 million, attributed in to strong growth in both its marketplace and services revenue.5

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Meta Platforms

Popularly referred to as Facebook, Meta Platforms is well-known for its clout, as well as its time spent in the media. It said that the name change was made on the back of the growing interest in the new digital frontier, the metaverse. Meta Platforms listed on the Nasdaq in 2012 as Facebook Inc, under the ticker FB.

At the end of 2021, it reported over 1.9 billion daily active Facebook users, up 5% from the previous year, while monthly active users is closer to 3 billion. Revenue is reported at $117.9 billion, while net income for the year was just over $39.3 billion.6

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Snap is the parent company of the ever-popular photo messaging app Snapchat. It had a smashing initial public offering (IPO) in 2017 (on the NYSE), with shares rallying 44% on the listing day. It’s traded under the ticker SNAP.

Revenue for the year ending December 2021 was $4.1 billion (up from $2.5 billion the previous year). The company’s revenue and active user base numbers surpassed analyst predictions as the Snapchat app continues to gain popularity among the youth. North America and Europe have the most consumers, but the app has over 585 million users in the rest of the world.

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While Zynga doesn’t exactly have household-name status, this social video game service sure deserves a spot of this list of the most popular social media shares to watch. It’s mission is to connect the world through games, and it currently has around 184 million active users. Zynga (ZNGA) listed on the Nasdaq in 2011.

Revenue for the year ending December 2021 was reported at $2.8 billion, and is split between gaming and advertising revenue (more than $2.2 billion and $550 million respectively). This figure is up from roughly $1.9 billion in 2020 – the growth is driven by the increased sale of virtual items.8

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Bumble Inc

Bumble made waves when it launched as the first dating app where women have to make the first ‘swipe’. The app was created by the founder of Tinder shortly after she left the last-mentioned business due to harassment claims. Parent company Bumble Inc had a successful listing on the Nasdaq in early 2021, and trades as BMBL.

Its FY21 results showed total revenue of $765.7 million (up from $542.2 million in 2020), which comprised of Bumble revenue of $532.9 million and $232.8 million in other revenue). The upward trend was due to increased adoption of in-app features.9

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How to trade social media shares

  1. Decide whether you want exposure via CFD trading or share trading
  2. Open an account
  3. Choose your social media stock
  4. Manage your risk
  5. Open and monitor your position

With us, you can buy and own shares via our share trading platform. Alternatively, you can trade social media shares using CFDs.

Share trading social media shares

Share trading means you buy and own shares outright (invest), making a profit if you sell the shares at a higher price. You can buy and sell international shares from zero commission with a share trading account.10

When you own social media shares, you become a shareholder – gaining gain voting rights and earning dividends if the company grants them. You’ll have to put up the full value of the position when opening it, as stock trading isn’t leveraged.

CFD trading social media shares

CFDs are contracts in which you exchange the difference in price from the time you opened the position to when you close it. You can go long or short on the underlying share price (buy or sell) without owning any shares outright.

CFDs are traded on leverage, which means you’ll open your position using a percentage of the value of the trade. It also means profits and losses will be amplified – take appropriate steps to manage your risk when trading.

Explore CFD trading in detail

What moves the price of social media shares?

The price of social media shares is moved by factors such as company performance, platform and product developments, and changes to the management structure. However, share prices, even for social media shares, are mostly driven by supply and demand. The higher the demand for a stock the more likely that its share price will rise.

Social media business models are constantly evolving, meaning there is still quite a demand for these types of shares among tech-savvy traders and investors. Paired with economic and political uncertainty in parts of the world, social media share prices are just as susceptible to volatility as most shares – so prices could move rapidly at any given time.

Social media shares summed up

  • Social media has been around for about 25 years and the industry’s shares are popular as ever
  • Some of the top shares to watch include Twitter, Match Group, Zynga and Meta Platforms
  • Social media stock prices are moved by company performance, platform and product developments, changes to management structures, and supply and demand
  • You can trade social media shares with us via CFDs
  • You can buy and own social media shares via share trading


1 Smart Insights, 2022
2 Global Data, 2022
3 Twitter, 2022
4 Match Group, 2022
5 Etsy, 2022
6 Meta Platforms, 2022
7 Snap, 2022
8 Zynga, 2022
9 Bumble Inc, 2022
10 Note for multi-currency accounts: These figures apply to clients who opt for the default setting of 'instant currency conversion'. Clients who choose to convert currencies manually will pay commission of 2 cents per share with a minimum charge of $10 on US shares and, for European markets, we charge £10 / €10 per trade or 0.1%, whichever is higher. Other fees and charges may apply, please refer to

This information has been prepared by IG, a trading name of IG Australia Pty Ltd. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.

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