CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved.

How to buy and short JDE Peet’s shares

JDE Peet’s is a combination of what was once two separate companies before the merger of Jacobs Douwe Egberts and Peet’s Coffee. Read on to discover how to buy and own, or trade, JDE Peet’s shares.

How to buy JDE Peet’s shares: investing or trading

You can buy JDE Peet’s shares through outright investing in the stock, which gives you direct ownership, or you can trade the company’s shares by speculating on its price movements without having to own the underlying.

Investing in JDE Peet’s shares

Investing in JDE Peet’s’s shares means that you become its owner. As a shareholder you’ll have voting rights and be eligible to receive dividends, if the company offers them. We enable you to get direct ownership of JDE Peet’s shares from zero commission.1

With us, you can follow these steps if you want to be a JDE Peet’s shareholder:

  1. Create an account or log in
  2. Search for ‘JDE Peet’s’ on our share trading platform
  3. Select ‘buy’ in the deal ticket
  4. Choose the number of shares you want to buy
  5. Open and monitor your investment position

Here’s a comparison between our commission rates and our competitors’:

IG Hargreaves Lansdown AJ Bell
Best commission rate on US shares Free £5.95 £4.95
Standard commission rate on US shares £10 £11.95 £9.95
FX conversion fee 0.5% 1.0% 1.0%
Best commission rate on UK shares £3 £5.95 £4.95
Standard commission rate on UK shares £8 £11.95 £9.95
How to qualify for the best rate Open 3 or more positions on your share trading account in the previous month 20 or more trades in prior month 10 or more trades in prior month

Data as captured on 10 February 2021

Buying JDE Peet’s shares outright means that you need to commit the full investment value upfront. The share price can swing in either direction, so you may get back a lesser amount than your initial outlay – but your maximum potential losses can’t exceed your total investment amount (excluding additional fees).

You can profit if JDE Peet’s happens to offer dividends or if you sell your shares at an increased share price (compared to the one you bought them at), or both.

Trading JDE Peet’s stock

Trading JDE Peet’s stock means that you’re taking a position on the company’s share price, whether it’ll rise or fall, without having direct ownership of the underlying. You’d ‘buy’ (go long) if you think that the share price will rise and you’d ‘sell’ (go short) if your prediction is that it’ll fall.

We enable you to trade JDE Peet’s shares in these steps:

  1. Create an account or log in
  2. Search for ‘JDE Peet’s’ on our trading platform
  3. Select ‘buy’ to go long or ‘sell’ to go short in the deal ticket
  4. Set your position size and take steps to manage your risk
  5. Open and monitor your position

With us, you’ll trade JDE Peet’s shares using leveraged derivatives such as CFDs, with possible tax benefits.2

Using leverage when trading means that you only need a small deposit, known as margin, to open your positions, while getting full exposure. Leverage increases both your possible profits and losses to the full value of the trade, so it’s important to take steps to manage your risk properly.

See our full trading costs and charges

How to short JDE Peet’s shares

You can short JDE Peet’s shares via CFD trading with us. Short-selling means that you’re taking a ‘selling’ position (going short) on a company’s shares in an effort to make a profit from a falling share price.

With us, you can short-sell in these steps:

  1. Create an account or log in
  2. Search for ‘JDE Peet’s’ on our platform
  3. Select ‘sell’ in the deal ticket
  4. Choose your position size
  5. Open and monitor your position

Naturally, the share price could go either way – therefore, you’d incur a loss if it rises when you’re short-selling. But if your prediction that it’ll fall is correct, you’d make a profit.

As you’d be using CFDs when short-selling, you’d be trading with leverage. So, you’d need to commit an initial deposit to get full exposure to your selected position size of JDE Peet’s shares. But remember, when trading with leverage, both possible profits and losses are increased to the full value of your trade.

Find out more about short-selling

How to sell or close your JDE Peet’s position

You can sell your JDE Peet’s investment or close your trading position if you want to limit potential losses or secure possible profits. Here’s how:

Selling your JDE Peet’s investment

  1. Log in and go to the trading account where you placed the trade
  2. Go to the positions tab and select ‘JDE Peet’s’
  3. Select ‘sell’ in the deal ticket
  4. Choose the number of shares you want to sell
  5. Close your position

Closing your JDE Peet’s shares trade

  1. Log in and go to your share trading account
  2. Go to the positions tab and select ‘JDE Peet’s’
  3. Select ‘sell’ in the deal ticket
  4. Choose your position size
  5. Close your position

A brief history of JDE Peet’s

In 2019, Jacobs Douwe Egberts and Peet’s Coffee merged and announced plans to explore becoming a publicly-listed company. Combined, as JDE Peet’s, it manages brands such as L’OR, Jacobs Coffee, Douwe Egberts, Senseo and Tassimo.

The merged company then listed in May 2020, with a valuation of €15.6 billion.

What’s the JDE Peet’s business model?

JDE Peet’s business model involves the production and sale of coffee and tea, as well as the managing of various coffee-shop chains. The company is the second largest company of its kind by volume, after Nestlé. The newly-listed company now operates in more than 140 countries and is aiming to generate about €7 billion in revenue.

JDE Peet’s share price: how to analyse the JDE Peet’s share price

You can analyse JDE Peet’s shares in one of two ways – technical or fundamental analysis – but a combination of the two is generally more effective.

  • Technical analysis consists of chart patterns, technical indicators and historical price action that is useful in predicting future price movements
  • Fundamental analysis takes elements such as a company’s net revenue, profit and loss statements, as well as wider macroeconomic factors into consideration – these can help you determine likely share price movements

Footnotes:

1 Commission rates differ for UK and US shares. Trade in your share trading account three or more times in the previous month to qualify for our best commission rates. Please note published rates are valid up to £25,000 notional value. See our full list of share trading charges and fees.
2 Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK.

Publication date : 2021-09-03T07:22:19+0100


This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.

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