CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Please ensure you fully understand the risks involved.

ByteDance (TikTok) IPO

Chinese start-up ByteDance became a household name after launching its famous TikTok app in 2017. The public is eagerly awaiting a 2020 IPO, which is said to be valued at around $75 billion. Learn more about when ByteDance might list and find out how you can trade the IPO with IG.

Call 1800 601 799 or email newaccounts.au@ig.com to talk about opening a trading account. We’re here 24 hours a day, except from 7am to 5pm Saturdays (AEST).

Contact us: 1800 601 799

ByteDance (TikTok) IPO

Chinese start-up ByteDance became a household name after launching its famous TikTok app in 2017. The public is eagerly awaiting a 2020 IPO, which is said to be valued at around $75 billion. Learn more about when ByteDance might list and find out how you can trade the IPO with IG.

Call 1800 601 799 or email newaccounts.au@ig.com to talk about opening a trading account. We’re here 24 hours a day, except from 7am to 5pm Saturdays (AEST).

Contact us: 1800 601 799

Why trade ByteDance's IPO with IG?

Trade before the IPO

Get exposure to the IPO before the listing by trading CFDs on the predicted market cap with our grey market

Speculate on TikTok after the IPO

Buy or sell ByteDance shares with leveraged exposure via CFD trading

Buy ByteDance stock after the IPO

Invest in ByteDance with a share trading account

How to trade the ByteDance IPO

You can trade the ByteDance IPO before and after it lists on the stock market.

  • Before the listing
  • After the listing

Trade CFDs with IG's ‘grey market’ ahead of the ByteDance (TikTok) listing, allowing you to speculate on the company’s market cap before it lists. Our grey market price is based on our prediction of ByteDance’s market cap at the end of the first trading day.

With our grey market, you can:

  • ‘Buy’ if you think the market cap will be higher than the price indicated
  • ‘Sell’ if you think the market cap will be lower than the price indicated

What is a grey market and how does it work?

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You could trade ByteDance (TikTok) after the listing by speculating on its share price movements or investing in its shares.

With IG, you can:

Trade or invest in similar stocks today

If you want to get exposure to other social technology companies right now, you can choose between stocks such as Snap Inc, Pinterest, Facebook and Twitter.

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Prices above are subject to our website terms and conditions. Prices are indicative only.

When could the ByteDance (TikTok) IPO happen?

The date for the ByteDance IPO has not been confirmed. Speculation surrounding the IPO date has been rife, but the company says that the reports about a 2020 listing are false.

Learn more about IPOs and how they work

Our analysis on the ByteDance (TikTok) IPO

By Chris Beauchamp

The popularity of ByteDance among IG clients trading the grey market continues, with the firm’s expected market capitalisation topping $200 billion.

Indeed, the expected market cap went from $160 billion on 24 June to $200 billion by the end of the last full week of June, a sign of resurgent risk appetite and helped along by news that the firm reported a 130% increase in Q1 revenues compared to last year, to $5.6 billion. The boom in social networking has come as economies across the globe went into lockdown, with TikTok itself recording 315 million downloads in quarter one (Q1).

This alone would be enough to drive an upsurge in interest ahead of the IPO but as social media titan Facebook hits a rocky patch with advertisers TikTok has become even more popular. As advertisers cut back on spending on ads seen on Mark Zuckerberg’s platform, so they will cast around for other destinations for their funds. And as TikTok explodes in popularity, reaching more people, so the attraction of ads on that platform increases, driving up revenue.

TikTok is unlikely to surpass Facebook for the time being as the premier social media platform, but with such huge growth in user numbers it is easy to see why the IG grey market has seen such a rise in recent weeks.

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What is ByteDance’s business model?

ByteDance’s business model is centred around mobile apps and content platforms, such as the news recommendation engine Toutiao and social media video app TikTok. Toutiao offers a tailor-made news feed to users based on how they interact with the content. TikTok is an app that lets users create and share short lip-syncing, comedy and talent videos.

ByteDance relies heavily on advertising for income, but it is always looking to develop new products that could fortify its revenue stream. It has more than three times the number of active users than rival Snapchat, which held its IPO in 2017.

Is ByteDance (TikTok) profitable?

Yes, ByteDance (TikTok) is profitable. It started posting a profit in June 2019. Further, ByteDance reported revenue of more than $7 billion in the first half of 2019, causing it to increase its revenue target for the year from $14 billion to $17 billion. ByteDance’s total revenue for 2018 was $7.2 billion.

How do IPOs work?

IPOs – short for ‘initial public offerings’ – happen when a company decides to list its shares on an exchange. This means the public can then buy or trade the shares. IPOs can create a lot of public interest, especially if the company is doing well. To learn more about IPOs and how they work, watch this short video.

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