Gidon has developed expertise in financial UX writing, creating content that transforms technical trading terminology into accessible language for traders at all experience levels. At IG, he works closely with product teams to optimise user journeys across digital platforms. Before joining IG, he worked as a UX Writer at TymeBank, Content Strategist at Stratitude, Digital Copywriter at VML, and held various roles at other creative and financial agencies.
Most memorable trade: Maintaining unwavering long positions in both a cryptocurrency index and the S&P 500, holding steadfastly through all market dips and volatility. This disciplined approach has reinforced my belief in time in the market over timing the market—a strategy that continues to prove its worth despite periodic turbulence.
Favourite financial book/podcast: Alan Watts' "The Wisdom of Insecurity," which while not strictly financial, has profoundly influenced my approach to markets by teaching the value of embracing uncertainty rather than reacting to it with anxiety. This philosophical perspective helps maintain emotional discipline during market volatility.
Diploma in Copywriting from AAA School of Advertising and BA in Law and Psychology from the University of the Witwatersrand
