Where next for Netflix shares as 25% of subscribers poised to quit?
After a survey featuring 1000 Americans, many as 1 in 4 US subscribers may quit the service in the next year.
Netflix subscription woes
Netflix could be in for a rough time ahead over the next 12 months if a new survey is anything to go by, which was conducted in the US.
Out of the 1,000 adults that took part in this survey undertaken by Reviews.org, around 25% of those that were covered said that they would be cancelling their Netflix subscription within the next 12 months.
Now, it says with that 25% of US subscribers to Netflix considering leaving, not to join a competitor, but mostly because of pressures on household bills.
This is how it is split:
- rising cost of subscriptions - 40%
- inflation - 20%
- a lack of content - 22%
- spending more time on the services of others - 18%
The cost of Netflix has risen dramatically this year as its basic plan increased by 11% in January and its other plans by 20% to 25%. Now these were the first price increases for three years, so that itself is relatively new for a lot of subscribers.
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