Singapore Airlines unveils new digital innovation lab, KrisLab
KrisLab will be used as a workspace for the carrier’s staff to collaborate and develop ideas on technology such as blockchain, artificial intelligence, and data analytics with external partners and start-ups.
Singapore Airlines (SIA) unveiled its digital innovation lab on Tuesday, an initiative that is part of the group’s investment programme as it strives to compete to become a leading digital airline.
Called KrisLab, the lab follows the airline’s digital innovation blueprint initiative launched in 2018 which will see the airline work to develop and nurture the digital aviation and travel technology community in Singapore, through collaborative partnerships with organisations and partners.
KrisLab will be used as a workspace for SIA’s staff to collaborate and develop ideas with external partners, start-ups, and established incubators and accelerators to support SIA in its attempt to ‘fully embrace digitalization and technology in all aspects of its business operations’.
The group said it will tap on its digital capabilities and the collaboration with partners to help solve its business challenges.
SIA explores blockchain, AI, and data analytics
SIA said technologies such as blockchain, mixed reality devices, artificial intelligence (AI) and data analytics, among others, are used and explored by staff as they develop their digital initiatives.
Currently, an innovation being explored at KrisLab involves the use of virtual reality technology to allow SIA’s designers to step on board and explore or change future cabin design concepts quickly, the group revealed.
SIA also shared that its digital innovation lab team has been working with local research institutions such as the Agency for Science, Technology and Research and the National University of Singapore on research in deep-tech areas. According to SIA, the research will give it a competitive edge against other carriers in areas such as revenue management, smart seats, virtual training, and predictive maintenance for aircraft.
The launch of KrisLab is a significant step forward in the group’s digital transformation journey, Singapore Airlines’ chief executive Goh Choon Phong said. ‘We are fully committed to further enhancing our digital capabilities by providing the right tools and infrastructure for staff to develop their ideas.’
This information has been prepared by IG, a trading name of IG Australia Pty Ltd. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.
Seize a share opportunity today
Go long or short on thousands of international stocks.
- Increase your market exposure with leverage
- Get commission from just 0.08% on major global shares
- Trade CFDs straight into order books with direct market access
Live prices on most popular markets
- Forex
- Shares
- Indices
