Greggs sales hit £1 billion in 2018 after embracing healthier options
The bakery chain broke through the £1 billion annual sales mark for the first time, with revenues boosted by the popularity of healthier food alternatives like its vegan sausage roll.
Greggs delivered a strong set of full-year results, with the bakery chain’s sales bolstered by the launch of its vegan sausage roll and other healthier options.
The company has spent millions in changing the way consumers view the Greggs brand and its embracing of healthier food items helped the business hit more than £1 billion sales for the first time in its history.
‘2018 was a year that tested the resilience of Greggs’ business model and demonstrated the benefits of our strategic investment programme,’ Greggs CEO Roger Whiteside said.
‘The first half was significantly impacted by extreme weather but once this returned to normal our underlying strengths helped us recover the lost ground and deliver results for the year that exceeded our expectations,’ he added.
Greggs results: key figures
The bakery chain saw total sales increase 7.2% to £1 billion, up from £960 million recorded a year prior, while like-for-like sales rose 2.9%.
The increase in revenues translated to a 9.1% increase in operating profit to £89.1 million.
The bakery chain’s strong cash generation has supported its investment programme and shareholder returns, with company increasing its dividend by 10.5% to 35.7p for 2018. Greggs also expects to declare a special dividend pay-out to shareholders in its interim results.
‘Whilst there are significant uncertainties in the months ahead, Greggs has started 2019 in great form, helped in part by the publicity surrounding the launch of our vegan-friendly sausage roll,’ Whiteside said.
‘We hope to continue benefiting from this strong momentum during the first half of 2019 before facing stronger comparatives later in the year.’
‘We have a strong financial position which we plan to use to invest in Greggs’ potential for further growth, whilst also delivering good returns for shareholders,’ he added.
Greggs records strong start to the year
The bakery chain carried its strong 2018 performance through to this year, with company-managed shop like-for-like sales up by 9.6% in seven weeks to February 16, driven, in part, by the publicity surrounding the launch of its vegan-friendly sausage roll.
Over the course of this year, the company has planned further developments in growth categories such as healthier options, hot drinks, breakfast and hot food.
The business is also focused on strengthening its brand reputation and is making good progress investing in consolidating manufacturing operations by building out its logistics capacity to support around 2,500 shops.
This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.
See an opportunity to trade?
Go long or short on more than 16,000 markets with IG.
Trade CFDs on our award-winning platform, with low spreads on indices, shares, commodities and more.
Live prices on most popular markets