Cyber Monday expected to break records with bigger sales than Black Friday

After a weekend of bargains following the Black Friday blitz, shoppers kick-start their week with brand new sales for Cyber Monday.

Online shoppers to get more sales on Cyber Monday
Source: Bloomberg

If you missed the Black Friday sales, don’t fret, there’s plenty more online bargains to catch on Cyber Monday.

While overshadowed by the Black Friday hype, Cyber Monday still promises exceptional bargains. While the Black Friday sales slowly come to an end, Cyber Monday sales have just begun and are expected to reach record-breaking numbers.

What is Cyber Monday?

Cyber Monday is the Monday following the Thanksgiving holiday in the US, and postdates Black Friday. Cyber Monday isn't as old as Black Friday, but has become synonymous with major savings.

Last year Cyber Monday was dubbed the biggest online shopping day in US history. According to Adobe Insights, online transactions reached a record $6.59 billion in 2017.

Cyber Monday sales this year are expected to set a new record, and reach $7.8 billion according to analysts, with an increase of around 18% from last year.

Cyber Monday vs Black Friday savings

Last year internet giant Amazon was the biggest winner on Cyber Monday, with US retailers Wal-Mart, Target and Kohl following not far behind.

Black Friday in 2018 also proved to smash sales records with Amazon and Apple leading the sales, pulling in $6.22 billion, according to Adobe analytics. However they did not quite reach Cyber Monday’s record last year, and this year Cyber Monday sales analysts expect almost $8 billion in sales.

While both promise mammoth sales, Cyber Monday promises Amazon deals with 50% off on Amazon Echo & Alexa devices, tablets, TV’s and Kindles.

Apple has also promised savings on the iPhone X, iPhone 8 and iPhone 7, wiping hundreds of dollars off retail prices.

US post-thanksgiving shopping has been viewed as the most popular shopping day, with shoppers lining up hours before retailers open their, undestimating the massive sales that come after Black Friday.

While the hype for Cyber Monday isn't as big world-wide, US consumers are well prepared this year, with analysts expecting online transactions to reach $7.8 billion.

Big-ticket items are set for the biggest sales, with up to 60% off appliances, electronics and tech and mobile devices. Clothing, makeup and household appliances are not exempt from the reductions with big brands wiping off hundreds.

Major retailers are promising between 50-60% off items, with some of the biggest names promising to slash prices. Boohoo, TopShop, GAP, Mecca, Sephora, as well as the big two tech giants Amazon and Apple are just some of the names on the list.

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