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KMD Brands launches strategy to cut costs and revitalise brand appeal
KMD Brands unveils a transformation strategy aimed at reducing costs by $25 million and boosting its market value through e-commerce and store enhancements.
(AI video summary)
This video was created on 4 September 2025 for IG audiences by ausbiz.
ASX code: KMD
KMD Brands transformation strategy
KMD Brands, owner of Kathmandu and Rip Curl, is initiating a transformation strategy to cut costs by at least $25 million and rejuvenate its brand. This includes a focus on e-commerce and refreshing physical stores.
Market dynamics and retail landscape
The retail environment is challenging, with niche retailers like JB Hi-Fi and Accent Group better adapting by cutting costs and targeting trends. KMD Brands struggles to attract younger consumers, weakened by declining margins.
Analysts suggest focusing on trends like outdoor activities to revitalise brand appeal, although they see better investment opportunities in the market.
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