Discover how to invest in Australian, US and global shares with our market-leading offering – and take your position today.
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Shares are financial assets that represent a unit of ownership in a company. When you own shares, you own a portion of that business and you could benefit from its success. For you to get access to its shares, a company needs to go public first.
The ‘traditional’ way to go public is through an initial public offering (IPO), in which an underwriter will sponsor a company’s public listing, setting a target share price. This range will be set according to the anticipated interest in the listing, as well as the company’s fundamentals – including its revenue, products and existing popularity.
When you create a share trading account with us, you can:
Learn more about share trading
Share price movements are caused by changes in the supply of and demand for the shares. If supply is higher than demand, the share price could fall; if demand is higher than supply, the share price could rise.
In the long-term, there are a range of reasons that the demand for a share can fluctuate, including:
People invest in shares because they can be an opportunity to make money. Generally speaking, investors will buy shares with the aim to:
This last point requires that a share investment be held for a long period of time and it’s why you’ll sometimes hear the phrase ‘time in the markets is better than timing the markets’ when talking about share investments. That said, there’s no reason why you couldn’t invest in shares over the shorter term.
There are other ways to get exposure to shares, too. You might choose leveraged trading over investing, which means you’ll trade on rising and falling share prices instead of buying and owning shares outright. With us, that means opening a CFD trading account.
Leverage gives you full market exposure for an initial deposit – known as margin – to open your position. This will increase both your profits and your losses as they’ll be based on the full exposure of the trade, not just the margin needed to open it. This means that losses as well as profits could far exceed your margin.
With CFDs, you can lose more than you deposit, you do not have ownership in the underlying asset, and you may be subject to margin close-outs if you do not maintain sufficient margin.
Create a share trading account online (or log in to your existing account). It only takes a few minutes and we can normally verify your identity immediately. There’s no obligation to add funds, but once you’re ready to buy shares, you can fund your account with your credit card, debit card, Apple Pay, PayPal account or via BPAY.
We’ve got a truly market-leading shares offering. In addition to our 11,000+ shares and ETFs offering, you can trade Aussie, US and UK shares commission-free2 (0.7% FX fee applies to international trades). You can also benefit from our out-of-hours All Session shares offering. This lets you take a position on over 140+ leading US shares when you otherwise wouldn’t be able to.
When you’re choosing shares, it’s important that you carry out your own due diligence on a company. You should use both fundamental and technical analysis when assessing a company’s financials and potential future share price performance.
Decide how much you want to invest and how you'd like to execute your deal. You can invest any amount above our minimum trade size, considering your overall investment strategy. Choose between trading 'at quote' for instant execution or 'on exchange' where you set your preferred price level.
Your timeframe also matters:
With us, no matter how long you hold the share or ETF, you would only incur charges when you open and close the position.
Once you’re ready to buy the shares you selected, you can place your deal. Then, keep an eye on your investments to make sure you close any losing positions in time.
Remember, when investing, you need to commit the full value of the positions upfront because leverage isn’t available.
While this means that you might need more initial capital to get started when compared to trading, your losses are capped at this initial outlay. However, you might receive back less than you initially invested.
All investing carries risk. Before investing in shares, you should always take steps to manage your risk. We’ve got courses at IG Academy that take you through risk management and how to mitigate your exposure in the financial markets.
Our costs and charges for share trading vary depending on how you’d like to take a position.
About | Risk and reward | Costs | With us |
Investing in an individual company’s shares. You might do this to benefit from long-term upward price movements, or to receive dividends (if paid) and voting rights. |
Investing in shares carries its own risk because you’re only getting exposure to one company rather than diversifying your exposure through an ETF or other fund. You can also lose your capital if the share price drops. |
We offer competitive dealing costs, including $0 commission on domestic and international shares and ETFs2 (0.7% FX fee applies to international trades) |
You can invest in thousands of popular shares like Apple, Nvidia and Tesla. |
About | Risk and reward | Costs | With us |
Investing in an ETF that tracks a group of companies. You might do this to benefit from the overall growth of an index or sector. |
Investing in an ETF enables you to diversify your exposure across a range of different assets and companies. However, there’s still a risk to get back less than what you invested. |
We offer competitive dealing costs, including $0 commission on domestic and international shares and ETFs2 (0.7% FX fee applies to international trades) |
You can invest in a range of leading ETFs to get exposure to different sectors, assets or industries with a single position. |
Before you start investing in shares, you should consider using the educational resources we offer like IG Academy. It has lots of courses for you to choose from and they all tackle a different financial concept or process – like the basics of analysis – to help you make better-informed investment decisions. You can also practise trading on our CFD demo account with $20,000 in virtual funds.
How does the stock market work?
The stock market works by facilitating the buying and selling of different companies’ shares between institutional and retail investors. Companies are in control of the number of shares that they’d like to be released – and the level of interest in those a large impact on the share price.
How and why do companies go public?
Companies generally go public through an IPO. In this IPO process, a company’s financials will be heavily scrutinised before the listing, which helps to eliminate certain risks for institutional and retail investors because they’re able to make a more-informed decision.
Other ways to go public include direct listings and special purpose acquisition companies (SPACs). Direct listings enable a company to go public directly through a stock exchange. The company’s current employees and stakeholders will be able to convert their equity in the company into tradeable shares, which can then be issued through a stock exchange to the general public.
SPACs – sometimes known as reverse takeovers – are a more unorthodox way to go public, but there have been some high-profile examples in recent years. In basic terms, a SPAC is a shell company that’s set up with the sole purpose of carrying out an IPO and then merging with a private company – taking the private company public in the process. Virgin Galactic is perhaps the most well-known company to have gone public through a SPAC.
As for why companies go public, there are several reasons. Most importantly – it’s a way to raise capital, which can help to fund expansion and further growth. Going public also carries a certain amount of prestige, especially if the company becomes a ‘blue chip’ – generally seen as the most stable companies in their sector.
Stability brings increased shareholder confidence, which will help to increase the company’s share price and subsequent market capitalisation. Eventually, a publicly listed company may start to look at acquiring other companies in its sector and this can help to boost its own talent base – facilitating still further expansion.
What's the difference between buying, trading and investing in shares?
Buying shares can refer to two different activities: investing or trading. When investing, you buy shares to own them, often holding them long-term for potential growth and dividends. This is also known as ‘buy-and-hold’ investing.
Trading, on the other hand, focuses on speculating on share price movements, often using products like CFDs. Traders typically aim to profit from both rising and falling prices over shorter periods, using leverage.
With our share trading account, you'll be investing – buying and owning actual shares. For trading with CFDs, we offer a separate trading account.
How do I find a share opportunity?
Every person has a different preference for the share opportunities they choose. For example, some people prefer the low risk and potentially high reward opportunities that blue-chip shares bring or the additional income and compound returns of dividend stocks. Others might prefer the volatility of penny stocks. You should carry out analysis – both technical and fundamental – when you’re trying to find a company to take a position on.
How to trade shares with DMA and data from L2 Dealer
DMA is direct market access, and it’s available with share trading. DMA lets you open a position directly through the order book of an exchange, giving you deep liquidity, full market visibility and advanced execution.
Our DMA platform is called L2 Dealer, and it enables you to trade shares with DMA. You’ll get access to Level 1 and Level 2 pricing data. Level 1 data will give you the pricing direct from an exchange, while Level 2 will also show the exchange’s order book.
What is liquidity and why does it matter in share trading?
Liquidity determines how easily something can be bought and sold. High liquidity makes it easier to quickly buy or sell, low liquidity makes buying and selling quickly more difficult. In share trading, you might want to pick shares with high liquidity if you’re planning on opening and closing a lot of positions in a short period of time.
What is execution and why does it matter when trading shares?
Execution is the ease with which your trades are placed and filled. Our execution has been built to ensure that your trades are filled how you want, when you want – every time.
What is compound interest?
Compound interest is the interest that you earn on your interest. When investing, compounding lets you generate returns from reinvested earnings – things like dividends. To take advantage of compound interest, you must reinvest any interest earnings from your investments – which increases your total investment pot – and you must leave this pot to earn further returns over time.
As an example of compound interest, let’s say you save or invest $1,000 and you achieve a return of 5% a year. In year one, your $1,000 earns $50. You keep that in your savings or investment pot. In year two, your pot of $1,050 earns $52.50.
Again, you leave the interest in your pot. In year three, your pot is now $1,102.50 and it earns an interest of $55.13. By the end of year five, your pot is worth $1,276.29 and you have earned $276.29 in interest.
By leaving the interest payments on investment earnings in your pot, it is generating more interest itself. Over time, this effect can be amplified because you’ll be reinvesting more earnings from your interest into your total investment pot.
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1 When investing with us, you’ll do so via our share trading platform using our custodial model. This means that we manage, hold and safeguard securities you choose to buy and sell on your behalf. Via our custodial model, you’ll be able to buy and have a stake in actual assets – for example, shares in an ASX 200-tracking ETF or ASX 200-constituent company. You’ll also be entitled to dividends if any are paid, and granted voting rights if applicable.
2 $0 commission applies to clients who trade on the IG share trading account and opt for the default setting of ‘instant currency conversion’. Clients who choose to convert currencies manually will pay commission of 2 cents per share with a minimum charge of $10 on US stocks and, for European markets, we charge £10 / €10 per trade or 0.1%, whichever is higher. Other fees and charges may apply, please see our share trading cost and charges page.