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Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.

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Bear market trading: how to invest in and trade falling markets

When it comes to markets, there are two top animals in the zoo: bears and bulls. Find out how to trade declining markets and learn more about bearish strategies.

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Get info fast via our instant help and support portal. Available for account queries, ProRealTime, product info and more.

Visit help and support for more information.

Call 0800 409 6789 or email if you have any questions about trading or investing. We're available 24/7 between 8am Saturday and 10pm Friday.

Contact us 0800 409 6789

Call 0800 195 3100 or email to talk about opening an account.

Contact us 08001953100

Get info fast via our instant help and support portal. Available for account queries, ProRealTime, product info and more.

Visit help and support for more information.

Get info fast via our instant help and support portal. Available for account queries, ProRealTime, product info and more.

Visit help and support for more information.

Call 0800 409 6789 or email if you have any questions about trading or investing. We're available 24/7 between 8am Saturday and 10pm Friday.

Contact us 0800 409 6789

What is a bear market?

A bear market is a term for describing a type of economic climate characterised by markedly declining prices for most asset classes. In other words, markets are trending downward.

When most asset classes’ prices on the market fall by 20% or more, that generally signals the start of a bear run.

The opposite of a bull market, bear markets usually mean conservative and negative investor sentiment in which many opt to withdraw their money to avoid fading yields or cut their losses. This can lead to prices falling even further.

What’s the difference between a bear market and a bull market?

The difference between a bear market and a bull market is that bear runs are on a downward trend, while bull runs trend upwards. They also differ in terms of supply and demand, as well as in traders and investors’ behaviour.

Certain periods of time will be bull markets, during which demand (and risk-taking) is at a high with investors and traders. This drives up market prices and, with it, even more enthusiasm for buying.

Later, markets will contract once again, leading to a bear run. This is due to the cyclical nature of macroeconomics. Typically associated with a receding economy, bearish downturns signify more supply than demand when it comes to investing and trading.

Bear markets are largely pessimistic ones, so profits can be realised from short-selling and selling investments early in the bear market. They can also come from buying at the bottom of a bear market or a buy and hold strategy, where traders and investors simply wait out the bear market and ride the price rally up.

Graphic showing the difference between bear and bull markets and the main characteristics that define them.
Graphic showing the difference between bear and bull markets and the main characteristics that define them.

Knowing how to spot the difference between a bear and a bull market is key to trading and investing successfully, because both have very different rules.

It’s important to be able to recognise a true bear market and how to move in it. If a short-term correction during a bull run is confused with a bear market, for instance, the outcome of trades and investments will probably fall far short of what you’re hoping for.

Take a short-selling position

Going short in bearish times is one of the most common bear market strategies among traders. As a trader, you’ll short-sell when you expect a market’s price will fall. If you predict this correctly and the market you’re trading on does decline in value, you’ll make a profit. If the price rises instead, you’ll make a loss.

Find out how to profit in downward-trending markets

Shorting can be done via spread betting and CFD trading with us. Both let you speculate on price movements without taking ownership of the underlying asset. They’re also leveraged, meaning you’ll only need to put up a small initial deposit (called margin) to open a larger position. However, leveraged trades are inherently risky, as both profits and losses are calculated on the total position size, not your margin amount.

Also, short positions can in theory incur unlimited losses if the underlying stock appreciates in price instead of falls. This is because there’s no limit to how high a market can rise. This, plus leverage, means having a risk management strategy in place is crucial. Part of this means attaching stops to your positions.

There are many ways to short, depending on which market you want to trade.

Indices – going short on indices is a common way to trade in bearish times, as these track major global stock markets like the FTSE 100 and S&P 500 and enable you to track the price movements of an entire index in one go.

This means it could be less risky than putting all eggs in one basket by betting against one stock. Shorting major indices comes with low spreads and is the only way to speculate on the real index price directly. Plus, with us, you can short key indices 24/7, including at the weekend.1

Shares – you might short-sell shares if you think an individual stock has further to fall in a downturn. Let’s say you think rising interest rates spell bad news for the technology sector. You might short a tech stock that you think is exposed to this downside. If you predict a drop in price correctly, you’ll make a profit off your position.

ETFs – like indices, ETFs give you the opportunity to go short across a number of stocks all at once. An ETF’s exposure can span an index or a whole sector or industry. Going back to the tech sector example, ETFs might enable you to spread risk by shorting a tech ETF that tracks multiple stocks rather than shorting just the one.

If you’re looking to short an index specifically, indices trading might be better for you. That's because the price will be based on the real underlying index price (unlike ETFs) and there are likely to be lower spreads.

Commodities – you can go short on the price of commodities like oil, gold or silver. For example, you may believe supply is going to outstrip demand for soybeans in the near future. So you’d decide to short the price of soybeans. If you’re correct and the commodity’s price falls, you’ll profit.

Pros and cons of going short:

  • There’s a potential to make a profit by shorting, as it means you can make money if prices fall
  • You can, however, also make a loss. Since there’s no limit to how high asset prices can climb, your potential for loss when going short is also theoretically unlimited
  • When you short-sell with us, you’ll use spread bets or CFDs, both of which are leveraged. This means you can open a larger position with a smaller amount of capital (called margin) as an initial outlay
  • However, leveraged trades mean a greater potential for larger profits and losses, since both are calculated on your position size and not your margin amount
  • If you have gone long or invested with other positions, going short enables you to hedge in a bearish market

The main cost is the spread, except for shares and ETFs where a commission fee is charged instead. No overnight fees for futures and forwards, but you’ll incur on cash, spot, undated positions
Find out more about our costs and charges

Compare the ways you can go short

Spread betting

CFD trading

How it works

You’ll put up a certain amount of capital per point of movement in the underlying market. Your profit and loss is multiplied by this amount

You'll exchange the difference in price from the point at which the contract is opened to when it is closed


Commission-free. Main cost is the spread for all markets. No overnight fees for futures and forwards, but you’ll incur on cash, spot, undated positions

Find out more about our costs and charges

Main cost is the spread, except for shares and ETFs where a commission fee is charged instead. No overnight fees for futures and forwards, but you’ll incur on cash, spot, undated positions

Find out more about our costs and charges



CGT, though CFDs attract no stamp duty and losses can be offset against profits2





Yes, but CFDs can be more effective due to tax-deductible benefits



Spread betting account

CFD trading account

Find an entry position

In any sort of market, finding the right entry position for you – the exact point at which to open your position – can make or break a trade or investment.

This is especially true of bear markets. Opening your position at the exact right moment during a downturn creates opportunities for traders to go short and make a profit if they speculate correctly. For investors, it can also mean purchasing shares or ETFs at a lower prices than they might get in a bull run.

On the other hand, bearish climates are ones when underlying assets’ prices can rapidly fall, sentiment may be negative and volatility often spikes. This means greater risk of bigger losses, fast – but also means potential for profit. Hence an effective risk management strategy, with stops on your positions, is all the more important.

Most experienced traders and investors use technical analysis to determine the best entry position for them.

Discover strategies for finding your best entry position

Pound-cost averaging

A strategy some investors use during depressed markets is pound-cost averaging. This means you’ll schedule a series of small investments over the long term, regardless of the economic climate at any given time, which will smooth and balance out the volatility of a bear market eventually.

During bearish times, you may be tempted to buy more of a stock you’re interested in, given its lower price thanks to the market. However, this can be risky too. It requires perfect timing of the market in order to truly be profitable and has a high probability of ending in loss if you haven’t timed correctly.

With pound-cost averaging, you’d continue investing the same amount consistently over the long term. This removes emotion from the equation, because you’ll be investing no matter what state the market’s in.

You’ll also likely capture the average return of the market, because you’ll be buying regularly – when prices are high, low and everything in between. This means that, over time, you could end up with a larger investment position than if you only bought into the market once or twice a year.

Trade the VIX

A useful index to keep an eye on during downturns is the VIX (volatility index).3 Because the VIX charts volatility in the market, it’s a good indicator for trader and investor sentiment. When bear markets cause panic, pessimism and sudden sell-offs, the VIX is often one of the first gauges to predict it.

While some investors and traders watch the VIX only, others will actively speculate on it. The VIX often exhibits negative correlation between it and other indices and stocks – meaning that when other assets’ prices are going down, the VIX is likely to go up.

This means the VIX is a popular choice among traders and investors for diversification and hedging one’s market exposure – two very effective strategies for bear markets.

Trade indices and ETFs

The VIX is only one avenue traders use during a bear run. You can also trade many other indices and ETFs, which is a popular strategy when markets are trending downward. That’s because both give you broad exposure to a whole group of stocks all at once, enabling you to speculate on them directly.

For example, you can trade directly on indices like the FTSE 100 to gain exposure to all 100 of the top companies in the UK with one position.

ETFs encompass an entire basket of shares, often representing an entire industry or sector as a whole. They also fall into the category of ‘thematic investing’ – for example, you can trade cannabis stocks on the whole as a theme.

Additionally, you also get short exchange traded funds, also known as inverse ETFs, which are designed to profit when the underlying benchmark declines. These are similar to shorting a security, except instead of borrowing an asset to sell, you're buying the market. So, inverse ETFs enable investors to profit in a downward market, without having to short-sell anything.

Both indices and ETFs are ways to diversify your portfolio during a bear market. Generally, the more different types of assets you have or trade during a bearish time, the more they’ll help you manage risk by hedging your exposure to any one market.

Diversify your holdings

This brings us onto an often underestimated, but very well-known strategy to remember during bear markets – diversity is your friend.

Both investors and traders can diversify by keeping open various positions of completely different asset classes. If your portfolio is made up of things that behave differently to one another and do well (or poorly) in opposing market conditions, you’ll always have something performing well, oftening the risk of other underlying assets underperforming.

For example, the S&P 500 may go down during a bear market, but some of the companies within the index may not. So, instead of only trading on the S&P itself, you could target specific high-paying dividend stocks. Or, you could even trade on bonds where prices often move in the opposite direction of stock prices.

The more diffused your risk is during unpredictable times – like bear markets – the better you’ll be able to weather the storm, most of the time.

Learn how to diversify as a trader

Want the kind of diversification only a professional can deliver? You can also invest in Smart Portfolios with us and receive a balanced portfolio of different asset classes tailored to your financial goals.

Focus on the long term

Like bears themselves, one of the strategies to employ during downturns is to hunker down and wait out the winter.

This is because of the cyclical nature of markets. While bearish periods are difficult to endure, history shows you probably won’t have to wait too long for the market to recover. Bear markets are followed by bullish rallies – always – and often upswings occur sooner rather than later.

The 2019 to 2021 market was a good example of this. Before the Covid-19 pandemic downturn, we’d experienced the longest bull run in history, spanning nearly 11 years.

Find out how to trade bull markets

It may also be heartening to remember that, if you’re investing for a long-term goal such as retirement, the bear markets you’ll endure over the years will be overshadowed by bull markets.

Trade 'safe-haven' assets

It makes sense to look for a harbour of refuge in stormy economic climes. For many traders, that’s 'safe-haven' assets.

These are markets that tend to retain or increase in value during volatile times when many asset classes do poorly. This is often because they’re negatively correlated with the economy.

The most shining (and famous) example of a safe haven asset is gold, but there are others too. These include government bonds, the US dollar, the Japanese yen and Swiss franc.

However, it’s important to remember that, just because an asset is traditionally considered a 'safe haven', doesn’t guarantee it’ll be one in every bearish market.

Trade currencies

As you can see from the 'safe-haven' list above, there’re some currencies that are known for doing well when markets are declining.

To try profit from this, you could take a position on the price of a declining economy by opting to short a currency. For example, you’d sell GBP/USD, if you thought the value of the pound would fall in comparison to the dollar.

A word of caution here, though – forex markets are famously volatile in tough times. During market downturns, it’s a good idea to understand the relationship between exchange rates and stock prices as much as possible to take advantage of any declining prices. However, there isn’t necessarily a clear-cut relationship, making it vital to perform thorough fundamental and technical analysis before opening a position.

Choose high-yielding dividend shares

If you’re an investor, finding dividend stocks that are known for generous payouts can be a great way to get a passive income during a declining market. The great thing above high dividend payers is that they’ve got a reputation to uphold.

While the company’s share price might take a hit, they’ll still likely pay higher dividends than most other businesses in order to retain and attract investors.

Discover the highest-yielding UK dividend stocks

The trick here is ensuring you’re buying shares in dividend stocks that are sustainable. To find these gems, you can use online tools such as our stock screener. Once you’ve identified a dividend stock, you can either invest with our share dealing service or speculate on the company’s share price by opening a trading account.

Trade options

Trading options contracts, commonly known as options, gives you the right – but not the obligation – to buy or sell an underlying asset at a specific price by a set point of expiry. This means that you can choose not to exercise this right if you want.

Two common options strategies for hard times are:

  1. Buying put options
  2. Writing covered calls

When you buy a put option on a stock, you’d do so believing that the company’s share price will not rise in value. If the share price falls – or even stays the same – you’ll make a profit. This is different to going short with normal derivatives trading such as spread bets or CFDs, where you’ll only make a profit if the share price drops.

This can be less risky than traditional short-selling because you can just let an option expire at no cost to you, should markets suddenly turn more optimistic.

Writing covered calls is more of a hedging strategy – you’re selling a call option against a stock that you already own. Basically, this involves accepting the obligation to sell that stock to the holder of a call option. If the buyer chooses to exercise the option, you’ll sell that stock, at that specified price.

This can be useful in a bear market if you were planning selling your shares anyway, as a way to earn some profit from the sale.

Buy at the bottom

In markets, as in comedy, timing is everything. While largely pessimistic in nature, a significant sunny side to bear markets is that some truly great bargain buys can be found in stocks.

As the saying goes: ‘a rising tide lifts all boat’, and the converse is also true. In downturns, share prices will decline across the board. This means investors may purchase stocks in stellar companies they’d never be able to afford during a bull run. And while almost all shares’ value will drop during bearish times, the good ones will likely recover.

This makes ‘buying at the bottom’ – successfully predicting as close as possible the nadir of a good stock during a bear market and buying it at its cheapest before it rebounds – a solid strategy.

Here, again, research is crucial, so it’s a good idea to use fundamental and technical analysis to identify stocks that have a positive outlook. You should always look at the company’s balance sheet, valuation, management strategy and debt levels.

Why do people want to trade or invest in bear markets?

Traders and investors want to open positions during a bear market because:

  • Bear markets can mean opportunities to buy quality stocks and other assets for lower amounts than you’d be able to otherwise
  • Some markets, such as bonds, defensive stocks and certain commodities like gold often perform well in bearish downturns
  • If you have the risk appetite for it, bear markets may also be an opportunity to short-sell if trading, making a profit if you predict correctly when prices will fall (and make a loss if you don’t)
  • If you’re an investor, bear markets can still bring valuable lessons, such as learning to not make any sudden movements based on emotion and instead hold on to long-term positions, even when they underperform in the short-term
Graphic showing four of the main opportunities bear markets can present, the four main reasons why some trade and invest during bear markets.

How to start trading in bear markets

  1. Research your preferred market
  2. Decide whether to trade or invest
  3. Create a live account or practise on a demo
  4. Take steps to manage your risk
  5. Open and monitor your first position

How to manage existing investments in downward markets

For investors, at the start of a market crash, bear market, or even a more temporary downturn, it is important to not panic and follow the herd. While these downward price movements do have adverse impacts on portfolios, the extent to which you are at risk will completely depend on your goals.

For buy-and-hold investors there isn’t necessarily a need to fear a market downturn because you’re interested in the long-term trajectory of the stock market. Bear markets do tend to be significantly shorter than bull markets, which is why the stock market has – overall – increased in price.

For example, between 1984 and 2019 the FTSE 100's average annualised total returns were 7.75%, even though there were bear markets within that period where the price of the index fell - for example a 31% drop in 2008.

Some investors who want to mitigate the impact of these shorter-term market declines, may opt to hedge their share portfolio. But this strategy is dependent on risk-appetite and available capital, as it involves opening multiple positions.

What causes bear markets and how long do they last?

The different types of bear markets (which we’ll discuss later) are caused by various things. These include macroeconomic events like a recession and normal downturns in the business cycle.

As such, there are no hard and fast rules as to how long a bear market will last. The best way for investors to determine this is on a case by case basis, watching each bear market for signs that it will continue or that an upswing will occur.

Graphic showing the cyclical nature of bear and bull markets over a time span of years.

*Please note: this is a pictorial representation of bear and bull markets and is used for illustration purposes, not an accurate representation of the NASDAQ index.

How to identify bear markets

There are a few signs that herald bearish times. These include:

  • Economies decline – when the economy contracts, it’s usually a sign that the stock market will take a downturn too. This can even lead to a recession
  • Market rallies fail – uptrends that don’t gain any momentum and fizzle out are the most common sign that a bear market is nigh, because it means that the bulls are losing control of the market
  • Interest rates rise – this usually means consumers and businesses will cut spending, causing earnings to decline and share prices to drop
  • Defensive stocks outperform – if consumer staples companies start to enjoy significant gains, it often signifies that a period of economic growth is over, as people are purchasing less luxury or unnecessary items

How often do downward markets occur?

As we’ve discussed, a depressed market can be caused by different things. This means it’s hard to know when and how frequently they’ll hit.

Plus, not all downward markets are created equal. Retracements and pullbacks can happen multiple times a day during volatile times, while larger downturns like corrections, bear markets and recessions happen less frequently. For example, analysts tend to expect one market correction every two years.

One thing that can be predicted is that upswings and their correlated downturns are often in proportion to one another. So, bigger swings in market momentum like bear runs tend to happen less, but last for longer and have a greater fallout. For example, the most recent bear markets of note were caused by the Covid-19 pandemic and the 2008 global financial crisis. Both lasted hundreds of days.

However, it’s just as important to remember that markets are cyclical and upswings, or periods of bullishness, almost always last longer and happen more often than bearish downturns. In between the Covid-19 and 2008 bear runs, for example, was a bullish period so long that it almost spanned 11 years.

Bear markets vs economic recession: what’s the difference?

Bear markets are closely associated with economic recessions, but they’re not the same thing.

A bear run is a period of continuing decline in the prices of the market, but how much of a decline and for how long is imprecise. It simply means a significant downturn.

Recessions, on the other hand, are far more specific. They’re times with negative growth or at least 2% reduction in the gross domestic product (GDP). They usually need to last for at least two consecutive quarters for analysts to declare a recession.

While they’re not the same thing, bear markets and recessions often have the same causes and effects, such as negative investor sentiment, geopolitical crises, uncertainty and reduced consumer spending.

What are the different types of bear markets?

Analysts and market experts differentiate between bear markets based on what caused the downturn. There are three different types of bears:

  • Event-driven: when macroeconomic headwinds cause a downward spiral in markets’ prices
  • Cyclical: when the market automatically corrects itself after a time of bullishness at the end of a business cycle, usually set off by climbing inflation and interest rates
  • Structural: when a financial bubble or some other kind of economic imbalance collapses, the resulting instability causes bear markets. For example, the misplaced internet-related overoptimism in the market during the 1990s caused what was known as the ‘dotcom bubble’

Is a bear market good for trading or investing?

A bear market is neither good for investing and trading, nor bad for it – it’s simply a part of the business cycle. This means some markets will underperform during a bear market, while others will outperform.

Just like during any other market, doing research and technical and fundamental analysis will determine what trading or investing strategy is best for you during a bear run.

What’s the difference between a bear market and a market correction?

A bear market is a period of significantly depressed or falling prices for most asset classes and can be caused by multiple things, such as economic crises.

A correction is limited to that specific asset, and is usually far shorter-term. It’s the market changing momentum to decline slightly after a period of significant optimism in order to balance or ‘correct’ itself.

How can I tell if a bear market is coming?

Watch for signs like market upswings failing to gather momentum, economies contracting sudden uptrends in defensive stocks like consumer staples and rising inflation and interest rates.

How can you profit from a bear market?

No one can guarantee you a profit, or a loss, from any market. But you can maximise your chances of a profit in a bear market by following bearish-friendly strategies. These include diversifying your holdings, focusing on the long-term, taking a short-selling position, trading or investing in 'safe haven' assets and buying at the bottom.

Can you lose money during a bear market?

You can lose money in any market. With the volatility, pessimism and uncertainty that tend to come with bear markets, it’s an especially important time to ensure you’ve got an adequate risk management strategy in place. This is especially true if you use short-selling as a bear market strategy.

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1 24/7 excludes the hours from 10pm Friday to 8am Saturday (UK time), and 20 minutes just before the weekday market opens on Sunday night.
2 Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK.
3 We price our Volatility Index (VIX) contracts in a different way to the rest of our cash index markets. Rather than aiming to replicate the underlying index price, we follow the method used to derive our undated commodity prices. This means that there is a difference between our undated price and the underlying index price on these markets. Funding is also calculated in line with the undated commodity method. Please see our overnight funding page for more details.