SEMrush IPO: how to buy SEMrush shares
SEMrush is a US-based search engine optimisation (SEO) company that’s expected to hold its IPO in 2021. Learn how to buy and sell SEMrush shares – as well as how to analyse the SEMrush share price once the company goes public.
SEMrush IPO: what you need to know
We know that SEMrush is looking to list on the New York Stock Exchange (NYSE) under the ticker SEMR. The target share price isn’t currently available, and neither is the number of shares that the company will release.
The company will be making its class A stock available on the public market, and it’s seeking to raise around $100 million in capital.
What’s the SEMrush business model?
SEMrush is a search engine optimisation (SEO) platform that brings a range of different marketing tools into a single place.
The company charges subscription fees for access to its platform, and it was able to grow its average annual recurring revenue (ARR) per paying customer from $1892 on 31 December 2019, to $2123 on 31 December 2020.
SEMrush’s stated aim is to help businesses grow their audiences faster. SEO can help here as it’s all about improving a company’s content rankings on search engines like Google – which raises the company’s profile.
The marketing tools SEMrush offers include content marketing, competitor research, pay-per-click (PPC) and social media marketing. In all, the company offers over 50 tools to help businesses achieve their marketing needs and reach wider audiences.
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