Google: Q2 earnings

Summary of Google's earnings for its second quarter, following which shares went up 1% in post-market trading (9.13pm London time).



Earnings per share


$15.60 billion $6.25


$15.96 billion $6.08


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A mixed bag on earnings for Google kept investors guessing but the overall direction is a positive one.

Google reported earnings of $6.08 per share with revenues of $15.96 billion, with the former below estimates but the latter coming in ahead. This was due to a heavy emphasis on research and development and ad spending, but the past quarter was a very busy one.

Cost-per-click, a vital metric that Google uses to determine how much money it makes from ads, dropped by 6% year-on-year, but this was an improvement from the second quarter figure of 9% YoY. Paid clicks also rose by 25% overall, offsetting some of the decline.

Nonetheless, if the effort put into research bears fruit then the coming quarters should see profit recover. Investors seem to be happy with the current narrative the company is outlining, and for now are prepared to wait for the good times to return.

The trend is certainly still up, with the year high moving above $610 now achievable. Google’s outlook is compelling, and its dominance in the search engine sector is still unchallenged. 

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