It’s time to back British businesses and build a nation of confident investors.
There’s a crisis on our doorstep and it’s been ignored for too long.
The UK stock market is in a downward spiral. Fewer companies are choosing to list here. Investment is drying up. And many of our brightest businesses are heading overseas.
This isn’t just some abstract market problem; it’s a real threat to the future for everyday Brits. Fewer companies listing on the London stock market - particularly high-growth firms - could mean fewer jobs, weaker growth, and less economic prosperity for the UK.
At the heart of this is a deep-rooted issue: the UK’s savings-first mindset discourages people from investing and denies businesses the capital they need to thrive.
We’re calling time on this decline. We need bold action to revive our stock market, back British businesses, and build a culture where investing works for everyone.
The numbers behind the decline
A quick look at what’s really going on:
£294 BILLION held in cash ISAs – according to HMRC in 2022-2023*
6.8x greater real returns from FTSE 100 vs average cash ISA over 26 years*
60% decline in UK IPOs between 2022 and 2024*
88 companies delisted from London Stock Exchange in 2024*
+722K increase in number of cash ISA subscriptions in 2024*
-126K decrease in number of stocks and shares ISA subscriptions in 2024*
The Survival Plan
Challenging the status quo
The UK stock market isn’t just struggling; it’s in terminal decline.
We’re witnessing a mass exodus. Major firms like CRH, Arm, Flutter, and now Wise have turned their backs on the London stock market. IPOs have collapsed. New listings have slowed to a trickle.
This problem won’t solve itself. And if we don’t act now, the damage could be permanent. We need more than tweaks. We need bold, sweeping reform to stop the rot and breathe life back into our markets.
We’re calling on policymakers to step up with serious action. Our survival plan sets out four clear steps to help UK companies grow, boost public wealth, and put investing at the heart of everyday life.
This isn’t just about saving the stock market. It’s about securing our economic future. It’s time to get serious.
Get a free UK share bundle worth up to £100
In the spirit of supporting UK-listed companies, we’re putting our money where our mouth is and giving away a free UK share bundle to all new customers, worth up to £100 when you invest*.
Sign up and invest by the 15th of August to get involved.
*Terms and conditions apply. Capital at risk. The value of investments can go down as well as up. Other fees may apply.
How it works
Get up to £100 in UK shares for starting your investment journey.
- This offer is available for new clients who invest at least £20 in an eligible IG account between the 26th of June – the 15th of August 2025. Sign up and open a Share Dealing account
- Choose from a general investment account (GIA), ISA or a self-invested personal pension (SIPP).
- Invest £20 or more
- Place your first trade of at least £20 and stay invested until the 31st of August 2025.
- Receive up to £100 in free UK shares
- Shares will be randomly selected and credited to your GIA by the 30th of September 2025.
FAQs
What is considered my "First Trade"?
It’s your first-ever trade in a GIA, ISA or SIPP account with IG. ISA transfers also count, as long as you haven’t previously traded with IG and the transferred ISA contains at leeast one open position.
How much do I need to invest?
A minimum of £20 in a single first trade.
What kind of shares can I get?
You’ll receive one or more UK-listed shares from a selected list containing:
- AstraZeneca
- International Hotels Group (IHG)
- Unilever
- Experian
- Greggs
- GlaxoSmithKline (GSK)
- Burberry Group
- Scottish Mortgage Investment Trust
- Auto Trader
- Rightmove
- EasyJet
- Tesco
- M&S
- International Airlines Group (IAG)
- Sainsburys
The total value of your welcome share bonus may be between £20 and £100 and is randomly allocated.
Here’s a breakdown of the share values chances:
- £20 – £25 → 60% chance
- £25.01 – £50 → 30% chance
- £50.01 – £75 → 6% chance
- £75.01 – £100 → 4% chance
What if I invested through an ISA or SIPP?
The bonus shares will still be added to your GIA, even if your initial trade was in a differrent account type.
I’m an existing IG client. Can I take part?
No. This promotion is for new IG Share Dealing clients only.
Will I owe tax on the free shares?
Tax may apply, depending on your individual circumstances. IG may deduct and settle the tax with HMRC before crediting the shares. If any tax is payable, it will be your responsibility.
Can I choose which shares I get?
No. Shares are randomly selected from the approved list and cannot be swapped for ethical or personal reasons.
Who is eligible for this promotion?
Anyone who is a UK resident, aged 18+, and opens and funds a GIA, ISA or SIPP account for the first time with IG during the promotional period.
What is considered my "First Trade"?
It’s your first-ever trade in a GIA, ISA or SIPP account with IG. ISA transfers also count, as long as you haven’t previously traded with IG and the transferred ISA contains at least one open position.
When do I need to invest by?
Your initial trade must be placed between the 26th of June and the 15th of August 2025 and remain invested until the 31st of August 2025.
What if I don't get my shares?
If it’s past the 30th of September 2025 and you haven’t received your shares, contact IG support and we'll look into it.
Campaign News
Latest updates from our Save our stock market campaign
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