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How to buy, sell and short The Hut Group shares

The Hut Group is an online retailer that sells its own health, beauty and luxury products and those of other manufacturers. Learn how to buy, sell and short The Hut Group shares and discover how to analyse its share price.

How to buy or invest in The Hut Group shares

You can buy shares in The Hut Group (THG) using derivatives like spread bets and CFDs. Here, you won’t own the stocks outright but you will be able to profit if the company’s share price rises. This is called ‘going long’. Derivatives enable you to trade on margin, meaning you’d only need to put down a small deposit to get full market exposure.

Alternatively, you can invest in The Hut Group’s shares in the traditional way with a share dealing account. This will give you direct ownership of your shares, making you a company shareholder. You’ll receive dividends if they’re paid, and you could get voting rights in company decisions.

To buy or invest in The Hut Group’s shares, follow these easy steps:

Investing in The Hut Group shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Search for ‘THG Holdings Ltd’
  3. Select 'buy’ in the deal ticket to open your investment position
  4. Choose the number of shares you want to buy
  5. Confirm your purchase and monitor your investment

Trading The Hut Group shares

  1. Create or log in to your trading account and go to our trading platform
  2. Decide whether you want to trade spread bets or CFDs
  3. Search for ‘THG Holdings Ltd’
  4. Choose your position size
  5. Select ‘buy’ and monitor your trade

Learn more about the differences between trading and investing to select the best option for you.

How much would it cost to invest in The Hut Group?

UK best commission UK standard commission
IG £3 £8
Hargreaves Lansdown £5.95 £11.95
AJ Bell £4.95 £9.95

IG provides the best commission rates available to active clients who have placed three or more trades in the previous calendar month.

If you don’t want to invest in The Hut Group’s shares directly, you can still speculate on its share price with spread bets and CFDs. This will allow you to:

  • Get full exposure with a 20%-25% deposit on almost all of our tier-one shares1
  • Spread bet without paying tax on any profits2
  • Hedge your positions with CFDs and offset losses against profits for tax purposes2

How to sell or short The Hut Group shares

To realise a profit or avoid further losses, you can sell your shares in The Hut Group. You can transfer your electronic THG shares to us for free3 and sell them via our easy-to-use share dealing platform.

You can also short-sell The Hut Group’s shares with spread bets and CFDs if you think the share price is going to fall. If you predict this correctly, you’ll make a profit.

Follow these steps to sell The Hut Group shares:

Selling The Hut Group shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Search for ‘THG Holdings Ltd’
  3. Select 'sell’ in the deal ticket to close your investment position
  4. Enter the number of shares you want to sell
  5. Confirm the sale

Shorting The Hut Group shares

  1. Create or log in to your trading account and go to our trading platform
  2. Search for ‘THG Holdings Ltd’
  3. Choose your position size
  4. Click 'sell' in the deal ticket
  5. Confirm and monitor your short position

The Hut Group’s live market prices


The Hut Group shares: the basics

Established in 2004 and headquartered in Manchester, UK, The Hut Group is listed on the London Stock Exchange (LSE) with the ticker symbol ‘THG’.

The company went public in September 2020 after a successful initial public offering (IPO) valued at £5.4 billion – the largest in the UK for the year. Concerns were, however, raised over the company’s corporate governance structure ahead of its listing.

Co-founder Matthew Moulding serves as both company chief executive officer (CEO) and chairman – vesting him with superior voting powers compared to executives at most other LSE-listed companies. Despite these concerns, THG’s shares rose by 30% on its first day of trading.

What is The Hut Group’s business model?

The Hut Group specialises in ecommerce, selling its own range of beauty and nutrition products. The company also licenses its platforms to third parties, and provides data analysis and product development to thousands of other brands across the globe.

The Hut Group is divided into four business units:

  • Beauty: consists of seven premium brands in the skincare, haircare and makeup segments, as well as Glossybox, its burgeoning subscription box service
  • Nutrition: products include vitamins and minerals, protein bars and shakes under the well-known Myprotein brand
  • Ingenuity: end-to-end solutions including product development, marketing, content creation and customer service
  • Other: comprises lifestyle brands from home décor and luxury fashion, to gadgets and gaming

The Hut Group key personnel: who manages the company?

There are six people on The Hut Group board of directors:

Matthew Moulding Executive chairman and chief executive officer
John Gallemore Chief financial officer
Zillah Byng-Thorne Senior independent director
Dominic Murphy Independent non-executive director
Edward Koopman Non-executive director
Iain McDonald Non-executive director

How to analyse The Hut Group’s share price

To analyse The Hut Group’s share price accurately, you need to consider both fundamental and technical analysis.

Fundamental analysis looks at macroeconomic factors and helps you determine if shares are over- or underpriced. These factors include the cost of production as well as supply and demand.

You can use the following metrics to conduct fundamental analysis on THG's shares:

Technical analysis uses historical price data and technical indicators to determine what the market will do in the future. The following indicators are popular with traders:

It’s important to use both types of analysis when making a decision to go long or short on The Hut Group’s shares.

Buying The Hut Group shares summed up

  • If you think The Hut Group share price will increase, invest in the company directly or buy shares with derivatives
  • If you think the company’s share price will decrease, sell your existing shares or short-sell them with derivatives
  • You can trade The Hut Group shares using derivatives like spread bets and CFDs. This enables you to take a position without owning any underlying assets
  • Transfer your existing electronic THG shares to us for free3
  • Use fundamental and technical analysis to determine whether you should go long or short when opening a position on The Hut Group


1 Deposit on leveraged trades are 20%-25% for 99.14% of tier-one shares (correct as of 1 June 2020). For more information, view our share trading margin rates.
2 Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK.
3 Physical share dematerialisation fee is £100 (inclusive of VAT) per certificate. Electronic shares are transferred free of charge. IG SIPPs are administered by James Hay, who charge a £205 annual fee and may charge for transferring investments not currently held in a SIPP. You may be out of the market for a period while your transfer takes place.

Publication date : 2020-12-11T15:10:36+0000

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

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