Long definition

Long has a particular significance in relation to IG's platform. Here, we define long in general investing and explain what it means to you when trading with IG.

When used in trading, long refers to a position that makes profit if an asset’s market price increases. Usually used in context as ‘taking a long position’, or ‘going long’.

Going long is the opposite of going short or shorting, which means taking a position that makes a profit if an asset’s market price falls.

Taking a long position doesn’t necessarily mean buying an asset. Derivatives like spread bets, CFDs and futures contracts all provide the facility for traders to take a long position on a market without actually buying the underlying asset.

With IG

When share dealing with IG, going long on a stock means buying a portion of the stock in the belief that it will rise in value and return a profit.

When spread betting or CFD trading, it means opening a derivatives trade that returns a profit if the underlying asset increases in price. On our deal tickets, this option is referred to as a ‘buy’.

Practise trading risk-free

Open a free demo account to practise trading on £10,000 virtual funds, without any risk to your capital or obligation to open a full account.

Visit our education section

Find out more about how to trade.

A - B - C - D - E - F - G - H - I - L - M - N - O - P - Q - R - S - T - U - V - W - Y

See all glossary trading terms

Help and support

Get answers about your account or our services.

Get answers

Or ask about opening an account on 0800 195 3100 or newaccounts.uk@ig.com.

We're here 24hrs a day from 8am Saturday to 10pm Friday.

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 74% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money. Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.