We use a range of cookies to give you the best possible browsing experience. By continuing to use this website, you agree to our use of cookies. You can view our cookie policy and edit your settings here, or by following the link at the bottom of any page on our site.
Averaging down definition
When a trader purchases an asset, the asset’s price drops, and if the trader purchases more, it is referred to as averaging down.
It is called averaging down because the average cost of the asset or financial instrument has been lowered. Because of this, the point at which a trade can become profitable has also been lowered.
Whether it is a good idea to average down depends on the situation. If the particular asset’s price improves, then the original trade has been increased in profitability and your average entry price has decreased.
If the asset’s price then drops, however, the original trade’s loss has been increased further. For this reason, the subject of whether averaging down is a viable strategy is divisive among traders.
Help and support
Get answers about your account or our services.
Or ask about opening an account on 0800 195 3100 or newaccounts.uk@ig.com.
We're here 24hrs a day from 8am Saturday to 10pm Friday.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 74% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money. Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.