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How to buy, sell and short Cineworld shares

Cineworld is the second largest cinema business in the world by number of screens. Learn how to buy, sell and short Cineworld shares and discover how to analyse Cineworld’s share price.

How to buy or invest in Cineworld shares

They sound similar, but investing in and buying Cineworld shares are two different concepts. When you invest, you own Cineworld shares outright. When you buy shares, you don’t actually own any underlying assets – you’re trading on the share price, usually with spread bets or contracts for difference (CFDs).

If you invest in Cineworld shares, you’ll be paying for the total amount of shares you wish to own upfront. If you decide to buy the same number of shares with spread bets or CFDs, you’ll only need a fraction of the capital to do so.

Follow the steps below to invest in or buy Cineworld shares:

Investing in Cineworld shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Type ‘Cineworld’ in the search bar and select it
  3. Select ‘buy’ in the deal ticket to open your investment position
  4. Choose the number of shares you want to buy
  5. Confirm your purchase and monitor your investment

Trading Cineworld shares

  1. Create or log in to your trading account and go to our trading platform
  2. Type ‘Cineworld’ in the search bar and select it
  3. Choose your position size
  4. Click ‘buy’ in the deal ticket
  5. Open your position and monitor your trade

How much would it cost to invest in Cineworld?

UK best commission UK standard commission
IG £3 £8
Hargreaves Lansdown £5.95 £11.95
AJ Bell £4.95 £9.95

Place three or more trades in a month and you’ll get our best commission.

Alternatively, you could choose to trade derivatives with spread bets and CFDs instead. This will allow you to:

  • Get full exposure with a small deposit – usually just 20%-25% of the full value of the trade1
  • Trade spread bets without paying any tax2
  • Hedge your positions with CFDs and offset losses against potential profits2

Open an account now to get started

How to sell or short Cineworld shares

‘Selling’ relates to investing and ‘shorting’ to trading. Let’s take a closer look at the differences.

If you already own Cineworld shares, there may come a time when you want to sell them. If the share price is higher than what you paid for them, you’ll make a profit. If it’s lower, you’ll cut a loss.

If you think the share price might fall but don’t want to sell your shares, you can always trade derivatives to hedge your investment. You can transfer your existing electronic shares to us for free,3 enabling you to sell them via our easy-to-use share dealing platform.

If you haven’t invested in Cineworld shares but think the share price is going to fall, you can short shares using spread bets and CFDs. If the share price drops and you’ve taken a short position, you’ll make a profit.

Here’s how to sell or short Cineworld shares with IG:

Selling Cineworld shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Type ‘Cineworld’ in the search bar and select it
  3. Select ‘sell’ in the deal ticket to close your investment position
  4. Choose the number of shares you want to sell
  5. Confirm the sale

Shorting Cineworld shares

  1. Create or log in to your trading account and go to our trading platform
  2. Type ‘Cineworld’ in the search bar and select it
  3. Choose your position size
  4. Click ‘sell’ in the deal ticket
  5. Confirm and monitor your short position

Cineworld’s live market prices


Cineworld shares: the basics

Founded in 1995, Cineworld Group has been listed on the London Stock Exchange (LSE) since May 2007. You’ll find Cineworld listed under the ‘CINE’ ticker.

Headquartered in Brentford, UK, Cineworld operates in ten territories worldwide, with the US delivering the bulk of the company’s revenue. As of 31 December 2019, they have 9500 screens at 787 sites and just under 38,000 employees.4

The entertainment industry has been one of the hardest hit by the coronavirus pandemic – and Cineworld is no exception. The company’s share price has dropped drastically since the start of 2020, reaching its lowest point on 17 March, closing on 21p on the day. This coincides with the rapid spread of the Covid-19 virus and the subsequent lockdown measures instituted by the countries where Cineworld operates.

What is Cineworld’s business model?

Cineworld’s main business is its cinema branch, but the company is also involved in the retail, software development, advertising and gift promotion sectors. The company’s main aim is to drive customers to watch feature films at their cinemas. In doing so, it gains more revenue through retail sales of food and drink, and through advertising on screens.

In each of its territories, Cineworld operates under a different brand of cinema chains. In the US, there are 546 Regal cinema sites, making this its largest operation. Its other cinema brands are Cineworld, Picturehouse Cinemas, Cinema City, and Yes Planet. These operate in the UK and Ireland, Czech Republic, Poland, Hungary, Slovakia, Romania, Bulgaria and Israel.

Cineworld announced plans in December 2019 to buy Canadian rival Cineplex. If concluded, the deal would see Cineworld become the largest cinema operator in North America. However, the acquisition has been abandoned, resulting in ongoing legal battles between the two companies.

Cineworld key personnel: who manages the company?

Cineworld’s board consists of 11 members:

Alicja Kornasiewicz Chair
Moshe Greidinger Chief executive officer
Israel Greidinger Deputy chief executive officer
Nisan Cohen Chief financial officer
Renana Teperberg Chief commercial officer
Arni Samuelsson Non-executive director (independent)
Camela Galano Non-executive director (independent)
Dean Moore Non-executive director (independent)
Eric Senat Non-executive director and senior independent director
Scott S. Rosenblum Non-executive director (non-independent)
Damian Sanders Non-executive director (independent)

How to analyse Cineworld’s share price

To analyse Cineworld’s share price performance, you’ll want to use both fundamental and technical analysis.

Fundamental analysis looks at macroeconomic factors that can affect a share’s price, like inflation. It also looks at microeconomic factors, like the costs of production and supply and demand. The purpose of fundamental analysis is to determine if a company’s share price is over- or under-priced.

The most common fundamental analysis techniques you might use to analyse Cineworld’s share price include the price-to-earnings ratio (P/E ratio), return on equity (ROE), and earnings per share (EPS).

Technical analysis uses historical data and technical indicators to identify patterns in the market. The purpose of technical analysis is to predict the future direction of a company’s share price.

When conducting technical analysis on Cineworld shares, you might look at parabolic SAR, moving averages, and the relative strength index (RSI).

Buying Cineworld shares summed up

  • You can buy Cineworld shares by investing in them directly or buying shares without owning any underlying assets
  • Sell or short Cineworld shares via our platform if you think the share price will fall
  • Transfer your existing electronic shares to us for free
  • You can use fundamental analysis to determine if the share price is over- or under-priced
  • Technical analysis can be used to predict the future direction of Cineworld’s share price


1Deposits on leveraged trades are 20%-25% for 99.14% of tier-one shares (correct as of 1 June 2020). For more information, view our share trading margin rates
2Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK
3Physical share dematerialisation fee is £100 (inclusive of VAT) per certificate. Electronic shares are transferred free of charge. IG SIPPs are administered by James Hay, who charge a £205 annual fee and may charge for transferring investments not currently held in a SIPP. You may be out of the market for a period while your transfer takes place
4Cineworld, 2020

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

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