ByteDance (TikTok) IPO

Chinese start-up ByteDance became a household name after launching its famous TikTok app in 2017. The public is eagerly awaiting a 2020 IPO, which is said to be valued at around $75 billion. Learn more about when ByteDance might list and find out how you can trade the IPO with IG.

Call 0800 195 3100 or email newaccounts.uk@ig.com to talk about opening a trading account. We’re here 24 hours a day, from 8am Saturday to 10pm Friday.

Contact us: 0800 195 3100

ByteDance (TikTok) IPO

Chinese start-up ByteDance became a household name after launching its famous TikTok app in 2017. The public is eagerly awaiting a 2020 IPO, which is said to be valued at around $75 billion. Learn more about when ByteDance might list and find out how you can trade the IPO with IG.

Call 0800 195 3100 or email newaccounts.uk@ig.com to talk about opening a trading account. We’re here 24 hours a day, from 8am Saturday to 10pm Friday.

Contact us: 0800 195 3100

Why trade ByteDance's IPO with IG?

Trade before the IPO

Get exposure to the IPO before the listing by trading the predicted market cap

Speculate on TikTok

Buy or sell ByteDance shares with leveraged exposure via spread betting or CFD trading

Buy ByteDance stock

Invest in ByteDance with a share dealing account

How to trade the ByteDance IPO

You can trade the ByteDance IPO before and after it lists on the stock market.

  • Before the listing
  • After the listing

Trade IG's ‘grey market’ ahead of the Bytedance (TikTok) listing, allowing you to speculate on the company’s share price before it lists. Our grey market price is based on our prediction of ByteDance’s market cap at the end of the first trading day.

With our grey market, you can:

  • ‘Buy’ if you think the market cap will be higher than the price indicated
  • ‘Sell’ if you think the market cap will be lower than the price indicated

What is a grey market and how does it work?

Bid
Offer

Click through to see the ByDance grey market analysis chart

You could trade ByteDance (TikTok) after the listing by speculating on its share price movements or investing in its shares.

With IG, you can:

When could the ByteDance (TikTok) IPO happen?

The date for the ByteDance IPO has not been confirmed. Speculation surrounding the IPO date has been rife, but the company says that the reports about a 2020 listing are false. To stay updated with the developments around the ByteDance IPO, sign up to our IPO mailing list.

Our analysis on the ByteDance (TikTok) IPO

By Chris Beauchamp

The ByteDance (TikTok) IPO signals a renewal of the big-name listings that seemed to be on the wane following the rather disastrous public offerings of stock in the likes of Uber and Lyft.

ByteDance is, according to the media, the world’s most valuable startup, with suggestions of a $75 billion price tag doing the rounds. Why would the firm command such a price? The answer lies in its commanding position in China and the rest of Asia. Its most famous product is TikTok, a product designed for sharing short video content, which is available in over 150 markets and 75 languages. Its growth has been impressive, hitting one billion downloads in February 2019.

ByteDance said that it was loss-making in the first half of 2019, although the firm said it made a profit in June and was confident of becoming profitable in the second half of the year. 2018’s revenue figure was $7.2 billion, which would put the firm on a multiple of around 10 times revenue. The firm plans to double this revenue, but it is not clear how this is to be achieved.

One possibility is that the firm will produce its smartphone and fill it with its apps, using cash generated from existing operations to produce a cheaper phone that can draw away users of other smartphones. But breaking into this market is hard, as Amazon and Facebook discovered. ByteDance’s efforts may go the same way.

Like so many tech firms before it, ByteDance can dangle its high active user numbers in front of investors. A total of 1.5 billion monthly active users and 700 million daily active users are large numbers, and could yield substantial revenues if they can be monetised effectively. But it will have to be offered at a sensible valuation – investors are more discerning than in years past, and ByteDance needs to avoid falling for blue-sky valuations.

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What is ByteDance’s business model?

ByteDance’s business model is centred around mobile apps and content platforms, such as the news recommendation engine Toutiao and social media video app TikTok. Toutiao offers a tailor-made news feed to users based on how they interact with the content. TikTok is an app that lets users create and share short lip-syncing, comedy and talent videos.

ByteDance relies heavily on advertising for income, but it is always looking to develop new products that could fortify its revenue stream. It has more than three times the number of active users than rival Snapchat, which held its IPO in 2017.

Is ByteDance (TikTok) profitable?

Yes, ByteDance (TikTok) is profitable. It recently reported profit of more than $7 billion in the first half of 2019, causing it to increase its revenue target for the year from $14 billion to $17 billion. ByteDance’s total revenue for 2018 was $7.2 billion.

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How do IPOs work?

IPOs – short for ‘initial public offerings’ – happen when a company decides to list its shares on an exchange. This means the public can then buy or trade the shares. IPOs can create a lot of public interest, especially if the company is doing well. To learn more about IPOs and how they work, watch this short video.

Choose the UK’s No.1 retail FX provider1

IG is home to more retail forex traders in the UK than any other forex trading provider. Why trade with anyone but the No.1?

Choose the UK’s No.1 retail FX provider1

IG is home to more retail forex traders in the UK than any other forex trading provider. Why trade with anyone but the No.1?

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1Based on revenue excluding FX (published half-yearly financial statements, June 2019).

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