IG’s Find the Insight Edge campaign will see the UK’s No.1 online trading provider* and Official England Cricket Partner, shine a light on the various insights that make a difference in creating winning strategies.
The partnership with CricViz will provide IG with exclusive statistics from the England’s men’s and women’s international fixtures, and will offer fans unique insights across social media.
IG will further enhance the fan experience by supporting the relaunch of the CricViz cricket podcast and app, providing integrated, multi-platform analysis for a cricket audience that is now looking for a fresh approach to the coverage of English cricket.
In addition, CricViz will work with IG to deliver a series of data editorial pieces, in-game social posts, insight videos and long-form writing that has redefined the presentation of data in cricket. Cutting edge data visualisation will underpin this unique combination of data editorial output.
This campaign will be delivered by a team of CricViz expert analysts who spend their days in a world of match-ups, bowling plans and performance projection, much like traders who use IG’s platform in pursuit of finding an edge in the markets.
IG exists to empower ambitious individuals with the products, platforms and insights they need to access opportunities in financial markets. Established in 1974, it has long been a world leader in online trading, and more recently has expanded into offering a more diverse range of investment products, including share dealing, ETFs and managed smart portfolios. The IG Brighter Future initiative seeks to empower its communities by promoting social mobility and addressing educational inequality.
Since its foundation in 2015 CricViz has been immersed in English cricket, supplying broadcasters, media, teams and fans with in-depth analysis using a range of integrated data sources and models.
*For CFDs and spread betting, based on revenue excluding FX (published financial statements, June 2020). Best overall personal wealth provider as awarded at the Online Personal Wealth Awards, 2020.