Salesforce to purchase Tableau in $13.5 billion deal

The cloud software giant is buying the data firm to expand into analytics.

People looking at Salesforce logo after Tableau purchase Source: Bloomberg

Salesforce announced its acquisition of data analytics firm Tableau. The cloud software company’s all-stock purchase is predicted to add $400 million to its 2020 revenue. Tableau will still operate independently after the purchase.

Salesforce's Tableau acquisition details

Salesforce is buying Tableau to further its shift beyond customer relationship management [CRM] into analytics. Salesforce chief executive officer (CEO), Mark Benioff, spoke about the benefits of the acquisition.

‘We are bringing together the world’s number one CRM with the number one analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,’ said Benioff.

‘It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,’ added Benioff.

Tableau chief executive officer (CEO), Adam Selipsky, praised the union with Salesforce.

‘Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data. As part of the world’s number one CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations,’ said Selipsky.

Analysis of Salesforce’s Tableau purchase

Hyoun Park, an analyst with technology research firm Amalgam Insights, said that the Tableau purchase is a vital step to help Salesforce compete with Microsoft’s Azure Cloud and OneDrive in the cloud data industry. However, Park says Salesforce still needs to make additional acquisitions to challenge Microsoft and Amazon Web Services.

‘The acquisition of Tableau is an important step forward for Salesforce to compete with Microsoft directly in cloud data, but it is not the end. Salesforce would still need a database, perhaps such as Snowflake, to more directly build a data stack that competes directly and fully with Microsoft and Amazon,’ said Park.

The Salesforce-Tableau deal is expected to be finalised later this year.


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