Google Cloud is accelerating, Gemini adoption is growing, and ad revenues remain strong, but sky-high expectations leave little margin for disappointment
Alphabet (GOOGL) reports its Q4 2025 results on February 4, with investors watching closely to see if its multi-quarter AI-driven rally has more room to run or whether expectations have stretched too far.
Alphabet’s stock is up ~70% over the past year, significantly outperforming the S&P 500. While much of the spotlight has been on generative AI leaders like Nvidia or OpenAI, Alphabet has quietly built a multi-pronged narrative, strong cloud momentum, growing Gemini traction, and a stabilizing ad business.
Metric |
Expected |
YoY Change |
| EPS | $2.58 | +20% |
| Revenue (Total) | $94.7B | +16% |
| Google Properties Revenue | $72.98B | +13.1% |
| Google Search & Other Revenue | $61.27B | +13.4% |
| YouTube Ads Revenue | $11.82B | +12.9% |
| Google Advertising Revenue (Total) | $80.97B | +11.8% |
| Google Cloud Revenue | $16.25B | +35.9% |
| Google Network Revenue | $7.80B | -1.9% |
| Traffic Acquisition Costs (TAC) | $16.18B | vs $14.85B last year |
| Headcount | 191,102 | vs 183,323 in Q4 '24 |
Metric |
Expected |
YoY Change |
| EPS | Expected: $2.58 |
YoY Change: +20% |
| Revenue (Total) | Expected: $94.7B |
YoY Change: +16% |
| Google Properties Revenue | Expected: $72.98B |
YoY Change: +13.1% |
| Google Search & Other Revenue | Expected: $61.27B |
YoY Change: +13.4% |
| YouTube Ads Revenue | Expected: $11.82B |
YoY Change: +12.9% |
| Google Advertising Revenue (Total) | Expected: $80.97B |
YoY Change: +11.8% |
| Google Cloud Revenue | Expected: $16.25B |
YoY Change: +35.9% |
| Google Network Revenue | Expected: $7.80B |
YoY Change: -1.9% |
| Traffic Acquisition Costs (TAC) | Expected: $16.18B |
YoY Change: vs $14.85B last year |
| Headcount | Expected: 191,102 |
YoY Change: vs 183,323 in Q4 '24 |
Source: Refinitiv, Zacks
EPS forecasts have dipped 0.4% in the last 30 days, suggesting a dial back expectations as valuation pressure builds. While still reflecting healthy growth, this mild revision may temper near-term upside unless results come in well above consensus.
Even after its massive 2025 run, Alphabet still sits near the mid-range of mega-cap tech valuations - but only if its AI monetization and Cloud margin expansion continue.
Even after its massive 2025 run, Alphabet still sits near the mid-range of mega-cap tech valuations - but only if its AI monetization and Cloud margin expansion continue.
| Identifier (RIC) | Company Name | EV / Revenue (SmartEstimate ®) (NTM) | EV / EBITDA (SmartEstimate ®) (NTM) | Price / EPS (SmartEstimate ®) (NTM) | Price / Cash Flow Per Share (SmartEstimate ®) (NTM) |
| GOOGL.O | Alphabet Inc | 8.55 | 18.03 | 29.18 | 21.29 |
| META.OQ | Meta Platforms Inc | 6.94 | 12.50 | 23.42 | 13.16 |
| AMZN.OQ | Amazon.com Inc | 3.12 | 11.80 | 28.37 | 13.91 |
| SNAP.N | Snap Inc | 1.81 | 11.56 | 12.32 | 11.09 |
| NFLX.OQ | Netflix Inc | 6.85 | 20.33 | 25.70 | 27.13 |
| EBAY.OQ | eBay Inc | 3.83 | 12.15 | 15.22 | 12.37 |
| MSFT.OQ | Microsoft Corp | 8.84 | 14.56 | 23.59 | 18.65 |
| CRM.N | Salesforce Inc | 4.21 | 9.93 | 15.88 | 12.43 |
Company Name |
Identifier (RIC) |
EV / Revenue (SmartEstimate ®) (NTM) |
EV / EBITDA (SmartEstimate ®) (NTM) |
Price / EPS (SmartEstimate ®) (NTM) |
Price / Cash Flow Per Share (SmartEstimate ®) (NTM) |
| Alphabet Inc | Identifier (RIC): GOOGL.O |
EV / Revenue (NTM): 8.55 |
EV / EBITDA (NTM): 18.03 |
Price / EPS (NTM): 29.18 |
Price / Cash Flow (NTM): 21.29 |
| Meta Platforms Inc | Identifier (RIC): META.OQ |
EV / Revenue (NTM): 6.94 |
EV / EBITDA (NTM): 12.50 |
Price / EPS (NTM): 23.42 |
Price / Cash Flow (NTM): 13.16 |
| Amazon.com Inc | Identifier (RIC): AMZN.OQ |
EV / Revenue (NTM): 3.12 |
EV / EBITDA (NTM): 11.80 |
Price / EPS (NTM): 28.37 |
Price / Cash Flow (NTM): 13.91 |
| Snap Inc | Identifier (RIC): SNAP.N |
EV / Revenue (NTM): 1.81 |
EV / EBITDA (NTM): 11.56 |
Price / EPS (NTM): 12.32 |
Price / Cash Flow (NTM): 11.09 |
| Netflix Inc | Identifier (RIC): NFLX.OQ |
EV / Revenue (NTM): 6.85 |
EV / EBITDA (NTM): 20.33 |
Price / EPS (NTM): 25.70 |
Price / Cash Flow (NTM): 27.13 |
| eBay Inc | Identifier (RIC): EBAY.OQ |
EV / Revenue (NTM): 3.83 |
EV / EBITDA (NTM): 12.15 |
Price / EPS (NTM): 15.22 |
Price / Cash Flow (NTM): 12.37 |
| Microsoft Corp | Identifier (RIC): MSFT.OQ |
EV / Revenue (NTM): 8.84 |
EV / EBITDA (NTM): 14.56 |
Price / EPS (NTM): 23.59 |
Price / Cash Flow (NTM): 18.65 |
| Salesforce Inc | Identifier (RIC): CRM.N |
EV / Revenue (NTM): 4.21 |
EV / EBITDA (NTM): 9.93 |
Price / EPS (NTM): 15.88 |
Price / Cash Flow (NTM): 12.43 |
Source: Refinitiv
Alphabet’s Q4 earnings are a look into the viability of AI monetization, the strength of Cloud, and discipline on spending in 2026.
The company’s track record of beating estimates is solid, but with expectations high and the stock near all-time highs, any weakness in margin or forward guidance could trigger a pullback.
Technically, the stock is still respecting a multi-month uptrend, and is now testing the lower boundary of that trendline, setting up a potential breakout or breakdown scenario depending on how earnings land.
Still one of the most dominant enabler of enterprise-scale AI adoption; but valuation leaves little room for error. A strong print + soft CapEx guide may be the catalyst for a renewed leg higher.
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