Farah is a widely recognised market analyst known for translating complex global trends into sharp, accessible insights for both regional and international audiences.

She began her career in broadcast media before moving into leading financial institutions, where she has provided market analysis to institutional and retail clients across asset classes.

Farah is a regular presence on CNBC Arabia, Dubai TV, and Sky News Arabia, with commentary featured in Reuters, Bloomberg, and Forbes. Her work spans macroeconomic trends, geopolitical risk, and cross-asset narratives.

She also writes a regular column, offering market perspectives shaped by cultural context and regional nuance.

With nearly a decade of experience covering global financial markets, I’ve built a career decoding volatility and translating market narratives into meaningful insights for traders, investors, and media audiences alike.

Preferred trading style: Momentum-based positioning with an eye for macro turns and sentiment shifts.

Most memorable trade: recently, either catching the emotional peak of Black Monday as a contrarian entry, or witnessing how the carry trade unbounding proved short-lived despite aggressive positioning.

Beyond the financial markets, I’ve always had a deep love for animals, which led me to launch and run a pet grooming business in Dubai.

Favourite financial books:

• Simulacra and Simulation – Jean Baudrillard. A philosophical lens that reshapes how we view money, value, and digital assets.
• Extraordinary Popular Delusions and the Madness of Crowds – Charles Mackay. From tulips to crypto – nothing’s really changed.