Investing comes with its own set of risks. This step-by-step guide covers the practical habits every beginner needs to invest with confidence.
In investing, risk refers to the possibility that your investment loses value – or underperforms your expectations. Some degree of risk is unavoidable. Share prices respond to company performance, economic conditions, market sentiment and global events. But not all risk is equal and much of it can be reduced with a considered approach.
The aim isn't to eliminate risk – it's to take informed risks you understand and can manage within your means.
Before committing any capital, it's worth considering these key factors:
These considerations will help inform how much to invest, where to invest and how your portfolio should be structured. Risk tolerance isn't fixed or universal. An investor with a long time horizon may be comfortable absorbing more short-term volatility, while someone with a shorter runway may prefer a more conservative allocation. What matters is that the approach reflects individual circumstances.
Diversification – spreading your investments across different asset classes, sectors and regions – is one of the most practical tools available to manage risk. The principle is straightforward: poor performance in one area shouldn't define your overall returns.
Consider two scenarios. An investor who holds a single technology stock is fully exposed to that company's fortunes. An investor holding positions across ten companies in different industries has a natural buffer. A poor result in one holding has far less bearing on the whole.
Ways to diversify effectively:
There's no requirement to deploy significant capital immediately, particularly if you're new to investing. Beginning with smaller positions gives you the opportunity to understand how markets behave – without disproportionate exposure while you're still developing your approach.
One way to do this is through dollar-cost averaging – investing a fixed amount at regular intervals regardless of market conditions. Rather than trying to time the market, this strategy spreads your entry points over time, which can reduce the impact of short-term volatility on your overall position.
Building gradually can be a disciplined way to learn. Early missteps are part of the process and smaller positions mean the cost of those lessons stays manageable.
One of the most common pitfalls for newer investors is making decisions reactively – holding a losing position longer than intended in the hope of a recovery, or exiting a winning one prematurely. Emotion is a poor guide in volatile markets. The more effective approach is to establish clear rules before you enter a position.
Having a clear sense of which to use – and when – is part of investing with a considered plan rather than reacting in the moment.
A portfolio review doesn't need to be a frequent or time-consuming exercise – but it should be a consistent one. Regular check-ins can allow you to:
The appropriate frequency will vary by investor. Those with a long-term horizon may find quarterly or semi-annual reviews sufficient. More active investors may prefer to check in monthly. The key is establishing a habit rather than reviewing only when markets are moving.
Understanding the different forms of risk is a useful foundation before putting any strategy in place. Here's a breakdown of the most common risks investors encounter and how each can be approached.
The risk |
Why it happens |
Ways to manage it |
| Market risk | Broad economic conditions cause prices across the whole market to fall | Diversify across regions and asset classes; maintain a long-term perspective |
| Company-specific risk | An individual company underperforms due to management decisions, competitive pressure or poor results | Avoid over-concentration in a single stock; stay informed on your holdings |
| Price volatility | Prices move sharply and unpredictably | Use limit orders and stop loss orders; base decisions on your investment rationale, not short-term price movements |
| Concentration risk | Excessive capital allocated to one company or sector | Diversify across sectors and regions |
| Liquidity risk | Difficulty buying or selling quickly without affecting the price | Access to major global markets, plus research tools to help you understand liquidity before investing |
| Currency risk | When you invest in foreign shares, currency movements can impact your returns – even if the share price rises in its local currency, you might lose money if that currency weakens against the dollar | Access to shares across multiple currencies and regions, allowing you to spread currency exposure if this aligns with your investment approach |
The risk |
Why it happens |
Ways to manage it |
| Market risk | Why it happens: Broad economic conditions cause prices across the whole market to fall |
Ways to manage it: Diversify across regions and asset classes; maintain a long-term perspective |
| Company-specific risk | Why it happens: An individual company underperforms due to management decisions, competitive pressure or poor results |
Ways to manage it: Avoid over-concentration in a single stock; stay informed on your holdings |
| Price volatility | Why it happens: Prices move sharply and unpredictably |
Ways to manage it: Use limit orders and stop loss orders; base decisions on your investment rationale, not short-term price movements |
| Concentration risk | Why it happens: Excessive capital allocated to one company or sector |
Ways to manage it: Diversify across sectors and regions |
| Liquidity risk | Why it happens: Difficulty buying or selling quickly without affecting the price |
Ways to manage it: Access to major global markets, plus research tools to help you understand liquidity before investing |
| Currency risk | Why it happens: When you invest in foreign shares, currency movements can impact your returns – even if the share price rises in its local currency, you might lose money if that currency weakens against the dollar |
Ways to manage it: Access to shares across multiple currencies and regions, allowing you to spread currency exposure if this aligns with your investment approach |
Before you start investing, it's important to understand financial markets and different investment approaches. Our educational materials are here to help you grow as an investor and manage your risks effectively.
Risk management involves several approaches including diversifying across different companies and markets, setting clear entry and exit points and regularly monitoring your portfolio. Education also plays an important role – understanding markets and investment approaches could help you make informed decisions.
Portfolio review frequency depends on your personal circumstances and goals. Long-term investors might review quarterly or semi-annually, while others prefer monthly check-ins. Regular monitoring helps ensure your investments remain aligned with your risk tolerance and objectives.
Diversification means spreading your investments across different companies, sectors and geographic regions to reduce risk. Instead of putting all your capital into one or two shares, you hold a range of investments so that poor performance in one area doesn't significantly impact your entire portfolio.
Investing typically involves buying shares and ETFs with the intention of holding them for the long term, focusing on company fundamentals and growth potential. Trading usually involves more frequent buying and selling to profit from short-term price movements, often using leveraged products like CFDs.