How to buy, sell and short Dr. Martens shares

Dr. Martens is a world-renowned bootmaker that went public on 29 January 2021. We explain how to get exposure to Dr. Martens shares, and how to analyse the Dr. Martens share price.

How to buy Dr. Martens shares: investing and trading

Investing in Dr. Martens shares means you’ll take direct ownership of the company’s stock – making you a Dr. Martens shareholder. When investing, you’ll profit if you close your position for a higher share price than you paid to buy the shares.

Trading means you’ll be speculating on the Dr. Martens share price with derivatives like spread bets and CFDs. These are leveraged products, so you’ll be able to open a position on margin – which could increase your profits, but also your potential losses.

Investing in Dr. Martens shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Search for ‘Dr. Martens’
  3. Select ‘buy’ in the deal ticket to open your investment position
  4. Choose the number of shares you want to buy
  5. Confirm your purchase and monitor your investment

Trading (buying) Dr. Martens shares

  1. Create or log in to your leverage trading account for spread bets of CFDs
  2. Go to our trading platform
  3. Search for ‘Dr. Martens’
  4. Select ‘buy’ and choose your position size
  5. Open and monitor your trade

How to sell Dr. Martens shares: investing and trading

If you’re a Dr. Martens shareholder, you can sell your shares to exit your investment position. This can be to either take your profits or cut your losses.

If you’re trading, then you can short Dr. Martens shares with derivatives like spread bets and CFDs. In this scenario, you’ll profit if the Dr. Martens share price falls below the price you paid to open the short position.

Selling a Dr. Martens share investment

  1. Log in to your share dealing account and go to our trading platform
  2. Search for ‘Dr. Martens’
  3. Select ‘sell’ in the deal ticket to close your investment position
  4. Enter the number of shares you want to sell
  5. Confirm the sale

Short selling Dr. Martens shares

  1. Create or log in to your leverage trading account for spread bets of CFDs
  2. Search for ‘Dr. Martens’
  3. Choose your position size
  4. Choose ‘sell’ in the deal ticket to go short and speculate on the price falling
  5. Confirm and monitor your short position

Dr. Martens shares: what you need to know

Dr. Martens is a world-renowned bootmaker that’s known for the yellow stitching, rubber heels and cushioned soles which adorn so many of the brand’s different styles of footwear. Long associated with counterculture, ‘Docs’ as the brand’s footwear is colloquially known, have hit the mainstream in recent years – although they’ve always been popular.

The company’s status as an icon is reflected in annual sales figures of around 11 million pairs of footwear in more than 60 countries. The company posted revenues of £672 million in the year ended 31 March 2020.

Dr. Martens listed on the London Stock Exchange (LSE) under the DOCS ticker.

How to analyse the Dr. Martens share price

You should use both technical analysis and fundamental analysis to analyse the Dr. Martens share price – especially since it could be volatile in the days or weeks immediately following the company’s initial public offering (IPO).

  • Technical analysis is concerned with chart patterns, technical indicators and previous price action
  • Fundamental analysis is based on the fundamentals of a company, including its net revenue or profit and loss statements

It’s important to carry out your own analysis before opening a position on Dr. Martens shares.

Learn more about analysis with an IG Academy course

Publication date : 2021-03-01T08:41:25+0000


This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.

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