CFDs are complex instruments. You can lose your money rapidly due to leverage. Please ensure you understand how this product works and whether you can afford to take the high risk of losing money. CFDs are complex instruments. You can lose your money rapidly due to leverage. Please ensure you understand how this product works and whether you can afford to take the high risk of losing money.

How to buy Formula 1 shares

Always wanted to take a position in Formula 1 racing? Here’s how

Love Formula 1 and always wondered how you could get some financial skin in the game? After all, it’s a multi-billion dollar industry, thanks to controversial former Formula 1 tycoon Bernie Ecclestone’s success in attracting valuable TV viewing contracts and big name sponsorship for the sport.

It’s not possible to invest directly in Formula 1 teams, of course, and it’s worth remembering that racing is a highly risky investment. However, it is possible to trade indirectly in the sport by buying shares in companies associated with Formula 1.

Liberty Media, run by US billionaire John Malone and part owner of radio company Sirius XM in the US, bought F1’s parent company Delta TopCo in 2017 for $8 billion and the company is publically traded in the US.

As with many other areas, good options can also be buying the so-called ‘picks and shovel’ firms related to the industry rather than the main players themselves.

Remember that it’s never a good idea to go long blindly in something just because you’re a fan. Many football aficionados have been disappointed by investing in their own teams’ shares. It’s important to make sure that the companies you are buying into are good investments in their own right.

Always do your own research before committing your money, because in the worse-case scenario you could wind up losing it all. Here are some stock suggestions:

Liberty Media – F1 in turnaround mode

Through a complex collection of companies, Liberty Media owns Formula 1, Sirius XM - the broadcasting company famous for outspoken host Howard Stern - and the Braves baseball group. Formula 1 has had a tough time over the past few years due to the worldwide Covid lockdowns.

However, revenues in the first-quarter doubled to $360 million from $180 million in the same period in 2021. As such, F1 moved back into the black, making an operating profit of $34 million, compared to a $33 million loss in the first-quarter of 2021. Two races were held during the period, compared to just one in the same period the previous year.

“Our events are attracting growing audiences both in person and across all our platforms,” Stefano Domenicali, Formula 1 president and CEO told investors. “We were pleased to announce multiple new sponsors around the start of the season, especially in the technology space.” The company says it is seeing growing hospitality revenues post the Covid lockdowns.

The shares have been disappointing this year, falling 15% to $39.85, and trade on a modest price earnings ratio of 15, offering room for growth.

Ricardo – motorsports and the environment

It isn’t possible to trade directly in Formula 1 team Mclaren, which is privately held. However, UK-quoted Ricardo is an engineering firm, which produces transmission services and components for the Mclaren team. The company has a number of ex-Formula 1 engineers working for it and much expertise in motorsport at its specialist centre in Leamington Spa.

Ricardo is not a one-trick pony, however, also providing its consultancy and engineering services across rail, commercial vehicles, government, defence, the environment and many other sectors.

Management says that, due to the implementation of green policies by various governments across the world, it is seeing more and more demand for its climate support services. Plus, Ricardo’s A&I division is increasing its research into alternative fuel options and electric vehicles, so it should benefit from the push towards greener transport.

At the half-year results in February 2022, order intake hiked by 16% to £210 million. Meanwhile, revenues rose 13% to £185.5 million and the company recovered from last year’s losses of £2.1 million to post pre-tax profits of £3.7 million. Net debt was also cut to £39 million from £50.4 million in the prior year.

The shares are up 8% this year to 414p - just over £1 over their five-year lows of 306p, seen in August 2020. However, they still remain way off their five-year highs of 1075p, seen in May 2018.

Ferrari – the resilience of luxury brands

Italian-based Ferrari, formed by the legendary Enzo Ferrari in 1939 from the Alfa Romeo racing team, is now worth €40 billion. While investors can’t put their money directly in the Ferrari Formula 1 team, the world-famous car brand is publically listed on the Milan and New York stock exchanges.

In its first-quarter results for 2022, Ferrari announced record net sales of €1.2 billion, up 17.3% on the same period in 2021, while EBITDA rose 12.5% to €423 million compared to the previous year.

Benedetto Vigna, chief executive of Ferrari, says the company is currently enjoying a “strong net order intake,” which has continued over the first three months of 2022, boosted by advance sales of the Daytona SP3. The new limited edition model Daytona SP3, designed for the 2023 market and boasting a V12 engine, is a tribute to the team’s success in the 1967 24 hour Daytona race.

Sales of the vehicle, which retails for $2.3 million a unit, and the 812 Competizione A helped Ferrari double its free cash flow for the quarter to €300 million.

“Today the order book already covers well into 2023 and most of our models are sold out,” Vigna told investors. “[Although] 2022 has been marked by several uncertainties in the geopolitical scenario, I therefore remain optimistic about the future prospect of the company.”

Indeed, although US sales dipped 12.8%, sales to Europe, the Middle East and Africa rose 19.5%, while shipments to China, Hong Kong and Taiwan were up a “robust” 47%. Sponsorship and commercial revenues also increased by 19.6% to €109 million, thanks to an improved Formula 1 ranking in 2021.

While the looming worldwide recession may hit the company’s shares, luxury brands are not always as vulnerable as mid-range brands because their clients can prove more resilient to macroeconomic fluctuations.

That said, there may be fewer bankers able to spend their annual bonus on a new sports car next year and Covid lockdowns in Asia may also hit sales. And, with net debt having halved to €136 million, compared to €297 million the previous year, Ferrari looks better placed for the bad times.

At $211, the shares are off their five-year highs of $278.8 seen in November 2021, which could offer a good entry point for buyers.

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This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.

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