Moonpig IPO: how to buy Moonpig shares

A Moonpig IPO is said to be on the cards for 2021. Learn more about the Moonpig IPO here, including how to buy, sell and short Moonpig shares once the company goes public.

How to buy Moonpig shares: investing and trading

We’ll offer Moonpig shares as soon as the stock is available to the public – which should be at 8am on the day of the listing.

Investing in Moonpig stock means that you’ll take direct ownership of the company’s shares – making you a shareholder eligible to receive voting rights and dividends if the company pays them. When you’re investing, you’ll profit if the Moonpig share price increases above the price at which you bought them after the company completes its initial public offering (IPO).

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Trading refers specifically to speculating on the Moonpig share price with derivatives like spread bets and CFDs. These are derivatives, which means you can use them to take a position on Moonpig’s price movements without having to take direct ownership of the shares once the company goes public. You’ll trade spread bets and CFDs with leverage, which can increase your profits, but also your losses.

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Investing in Moonpig shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Search for ‘Moonpig’
  3. Select ‘buy’ in the deal ticket to open your investment position
  4. Choose the number of shares you want to buy
  5. Confirm your purchase and monitor your investment

Trading (buying) Moonpig shares

  1. Create or log in to your trading account and go to our trading platform
  2. Decide whether you want to trade spread bets or CFDs
  3. Search for ‘Moonpig’
  4. Choose your position size
  5. Select buy and monitor your trade

Learn about the differences between spread bets and CFDs

With spread bets and CFDs, you’ll be able to:

  • Get full exposure with a 20%-25% deposit on almost all of our tier one shares1
  • Trade spread bets without paying any tax2
  • Offset your losses against profits for tax purposes with CFDs2

How much would it cost to invest in Moonpig?

The Moonpig IPO hasn’t taken place yet, but the company is expected to list on the London Stock Exchange (LSE). If it does so, you’ll be eligible for our best commission on UK shares – meaning you’ll be able to take a position on Moonpig from as little as £3, providing you opened three or more positions on your share dealing account in the previous month.

UK best commission UK standard commission
IG £3 £8
AJ Bell £4.95 £9.95
Hargreaves Lansdown £5.95 £11.95

Create a share dealing account to invest in Moonpig when it lists

How to sell Moonpig shares: investing and trading

If you’re investing, ‘selling’ means that you’ll be exiting your investment position. This can be to either take your profits or cut your losses. That said, you can also use investing to go short and profit from any declines in the Moonpig share price. A short covering strategy is a popular way to go short when share dealing.

Learn more about short covering

If you’re trading, ‘selling’ means you’re ‘going short’ with derivatives like spread bets and CFDs. In this scenario, you’ll earn a profit if the Moonpig share price falls below the price at which you opened your short position. If the price rises, you’ll incur a loss – which could be magnified when trading with leverage.

Learn more about leverage

Selling Moonpig shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Search for ‘Moonpig’
  3. Select ‘sell’ in the deal ticket to close your investment position
  4. Enter the number of shares you want to sell
  5. Confirm the sale

Trading (shorting) Moonpig shares

  1. Create or log in to your trading account and go to our trading platform
  2. Search for ‘Moonpig’
  3. Choose your position size
  4. Choose ‘sell’ in the deal ticket to go short and speculate on the price falling
  5. Confirm and monitor your short position

What is Moonpig's business model?

Moonpig’s business model is to dominate the gift card space for a variety of occasions, including birthdays, Father’s Day, Mother’s Day, wedding anniversaries, or just about any other day that you can think of.

The company also sells flowers, gifts, food and drink for those that can’t resist a vegan beer or a personalised bottle of prosecco. Other gifts include chocolates, candy and a range of spirits like flavoured gin sets.

The company’s revenue comes from the sale of these products, and Moonpig has saved many forgetful patrons from missing out on special occasions through their online ordering and delivery service.

How to analyse the Moonpig share price

You can use both technical analysis and fundamental analysis to analyse the Moonpig share price once the company has completed its IPO, and it’s often best to use a mixture of the two rather than relying solely on one form of analysis.

  • Technical analysis looks at chart patterns, technical indicators and historical price action
  • Fundamental analysis is based on the fundamentals of a company, including its net revenue or profit and loss statements

Learn more about analysis at IG Academy


1 Deposits on leveraged trades are 20%-25% for 99.14% of tier one shares (correct as of 1 June 2020). For more information, view our share trading margin rates.
2 Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK.

Publication date : 2021-01-26T08:30:25+0000

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.

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