CFDs are complex instruments. You can lose your money rapidly due to leverage. Please ensure you understand how this product works and whether you can afford to take the high risk of losing money. CFDs are complex instruments. You can lose your money rapidly due to leverage. Please ensure you understand how this product works and whether you can afford to take the high risk of losing money.

Buy definition

Buy has a particular significance in relation to IG's platform. Here, we define buy in general investing and explain what it means to you when trading with IG.

Buying a financial instrument means taking ownership of it from someone else, whether it is a commodity, stock or another asset.

Often in trading, buying an asset will not result in taking possession of it in physical form. Buying can also be referred to as ‘going long’, depending on the security being traded.

Buy recommendations

A buy recommendation is one of five ratings generally given by a research firm or broker. It states that the firm or broker believes that an asset’s price will increase in the near future. It is more positive than a neutral rating (also known as a hold rating), but less so than a strong buy. The other ratings given are sell or strong sell.

With IG

When trading derivatives on our platform (such as CFDs), choosing the buy option means opening a long position on a particular asset. You will not then own the asset in question, but will be able to profit from an upward move in its price.

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Contact us

Questions about opening an account:

+44 (20) 7633 5430, Malaysia Toll Free: 1800 889 539
sales.en@ig.com

Existing client questions:

Clients: +44 (20) 7633 5431, Malaysia Toll Free: 1800 880 754

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