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Will Premier Foods shares trade higher after planned Hovis sale?

The British food maker will release its full-year results on Wednesday 24 June, with the stock climbing higher ahead of its latest earnings after news broke about its planned Hovis sale.

Premier Foods will release its full-year results on Wednesday 24 June, with the stock climbing higher ahead of its latest earnings after the company reportedly made plans to sell its bread brand Hovis.

The Hovis sale, which is valued at around £150 million, helped the British food maker’s share price climb more than 6% since Wednesday last week, with it closing 3% higher on Monday at 59p per share.

News of the sale was first reported by Sky News last week, but a spokesperson for Hovis refused to comment on ‘market rumour and speculation’.

Peel Hunt reiterate ‘buy’ rating ahead of Premier Foods results

Last week, analysts at Peel Hunt reiterated their ‘buy’ rating for Premier Foods and issued a price target of 80p per share for the stock – implying a potential upside of 35.5%.

‘The pandemic and lockdown have increased demand for bread and so this is probably a sensible time for Gores to be looking at an exit,’ Peel Hunt said in a note.

‘As mentioned above, this is not a process driven by Premier, but clearly any cash proceeds would be very welcome and accelerate the process of paying down expensive debt,’ the broker added.

Analysts from Shore Capital said that if the sale did go ahead it would likely receive interest from regional brands and private equity firms.

Shore Capital also noted that a £100 million price tag for Hovis is a little high, but admitted that ‘a sale would represent another particularly helpful step down in net debt and would further underscore the scope for a structural re-rating’.

Premier Foods: technical analysis

Premier Foods have managed to leave behind the Coronavirus fears in Q1 to bring about a four-year high of late, with the company spurred into a period of sharp upside off the back of the seven-year lows seen in March, according to Josh Mahony, senior market analyst at IG.

‘Up ahead we have major resistance in the form of the 62p peak seen in early 2016. A break through that point would bring about a renewed bullish outlook, building on the recent period of upside,’ Mahony said. ‘The four-hour timeframe highlights the bullish breakout following the period of consolidation throughout April and May, with subsequent upside providing a remarkably consistent push higher.’

‘As we approach that 629p threshold, there is a chance we could start to consolidate or reverse. Thus it makes sense to see how we react to that level before turning lower,’ he added. ‘With price continuing to create higher highs and lows, it makes sense to await a breakthrough 62p or below the prior swing low to bring about a fresh outlook for the stock.’

How to trade stocks with IG

Looking to trade the Premier food and other stocks? Open a live or demo account with IG and buy (long) or sell (short) shares using derivatives like CFDs in a few easy steps:

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  2. Enter ‘Premier Foods’ in the search bar and select it
  3. Choose your position size
  4. Click on ‘buy’ or ‘sell’ in the deal ticket
  5. Confirm the trade

The information on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG Bank S.A. accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer.

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