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Will new Samsung phones get investors talking?

Samsung Electronics unveiled a line of new products in Germany last night, ahead of Apple’s product launch on 9 September.

Samsung Galaxy S5 advert
Source: Bloomberg

At Samsung Mobile Unpacked 2014, it launched two new premium, high-end smartphone models – Galaxy Note 4 and Galaxy Note 4 Edge.

The company also introduced a new wearable ‘Gear S’ and a virtual reality headset product ‘Gear VR’.

What’s creating a bit of buzz is the new design concept in the Note Edge, which features a curved secondary screen that continues from the main screen onto the phone’s side.

The secondary screen has two main benefits: it can be used to display news headlines, alarms and time; or it can dynamically change to display controls when using certain applications such as the camera.

We’ll have to wait another week to see how this will stack up against rival Apple’s next iPhone, but the new features and improved screen resolutions certainly are promising.

Stock price reaction

The news has so far been enough to get investors excited. The stock opened over 1.4% at the opening bell on the KOSPI and looks on track to break a four-day losing streak.

With the latest news, we could see a bit of a bounce. Looking at the RSI indicator, it is sliding towards the 30 point level and into oversold territory, which suggests a buy signal in the interim.

There is likely to be some optimism trickling into the stock over the next few days. We will also be watching out to see if that will be enough to lift it to test last week’s high of $612 on the London-listed GDR.

However, on a short-term view, Samsung has been on a downtrend, with stock down over 10% year-to-date. So this is likely to resume once the euphoria fades, especially with Apple news dominating the headlines next week.

Samsung Electronics Co Ltd
Click to enlarge

There are some reasons why investors are bearish on Samsung. This includes the increasingly frequent news about losing market share in key markets, due to intensifying competition from the likes of Chinese phonemakers Xiaomi and Lenovo.

Until it gets another catalyst in the form of market share gains or a robust set of earnings –  due in mid-November, the next support level  is likely to drift towards the 2014-low recorded in May at $574.50.

Investors taking a much longer view of the stock though can consider positioning themselves differently and wait for the stock to retrace to support.  On a multi-year view, Samsung has been on a steady climb so a dip can present some entry points.

Samsung Electronics Co Ltd
Click to enlarge

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