Salesforce to purchase Tableau in $13.5 billion deal

The cloud software giant is buying the data firm to expand into analytics.

Salesforce announced its acquisition of data analytics firm Tableau. The cloud software company’s all-stock purchase is predicted to add $400 million to its 2020 revenue. Tableau will still operate independently after the purchase.

Salesforce's Tableau acquisition details

Salesforce is buying Tableau to further its shift beyond customer relationship management [CRM] into analytics. Salesforce chief executive officer (CEO), Mark Benioff, spoke about the benefits of the acquisition.

‘We are bringing together the world’s number one CRM with the number one analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,’ said Benioff.

‘It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,’ added Benioff.

Tableau chief executive officer (CEO), Adam Selipsky, praised the union with Salesforce.

‘Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data. As part of the world’s number one CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations,’ said Selipsky.

Analysis of Salesforce’s Tableau purchase

Hyoun Park, an analyst with technology research firm Amalgam Insights, said that the Tableau purchase is a vital step to help Salesforce compete with Microsoft’s Azure Cloud and OneDrive in the cloud data industry. However, Park says Salesforce still needs to make additional acquisitions to challenge Microsoft and Amazon Web Services.

‘The acquisition of Tableau is an important step forward for Salesforce to compete with Microsoft directly in cloud data, but it is not the end. Salesforce would still need a database, perhaps such as Snowflake, to more directly build a data stack that competes directly and fully with Microsoft and Amazon,’ said Park.

The Salesforce-Tableau deal is expected to be finalised later this year.

IGA, may distribute information/research produced by its respective foreign affiliates within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.

The information/research herein is prepared by IG Asia Pte Ltd (IGA) and its foreign affiliated companies (collectively known as the IG Group) and is intended for general circulation only. It does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. You should take into account your specific investment objectives, financial situation, and particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.

Please see important Research Disclaimer.

Seize a share opportunity today

Go long or short on thousands of international stocks.

  • Increase your market exposure with leverage
  • Get spreads from just 0.1% on major global shares
  • Trade CFDs straight into order books with direct market access

Live prices on most popular markets

  • Forex
  • Shares
  • Indices
Sell
Buy
Updated
Change
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Sell
Buy
Updated
Change

Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 15 mins.

Sell
Buy
Updated
Change
-
-
-
-
-
-
-
-
-
-
-
-
China 300
-
-
-
-

Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 20 mins.

The Momentum Report

Get the week’s momentum report sent directly to your inbox every Monday for FREE. The Week Ahead gives you a full calendar of upcoming key events to monitor in the coming week, as well as commentary and insight from our expert analysts on the major indices to watch.

For more info on how we might use your data, see our privacy notice and access policy and privacy webpage.

You might be interested in…

Find out what charges your trades could incur with our transparent fee structure.

Discover why so many clients choose us, and what makes us a world-leading provider of CFDs.

Stay on top of upcoming market-moving events with our customisable economic calendar.