With thousands of ETFs to explore, here are some of the best to watch from around the world. These ETFs are chosen for their significant popularity among investors and constant media coverage.
Exchange Traded Funds (ETFs) is an investment fund that trades on stock exchange just like individual stocks, while holding a basket of underlying assets such as stocks, bonds, commodities or a combination thereof. They have revolutionised investing by providing accessible, cost-effective exposure to diversified portfolios across hundreds of different themes.
ETFs are designed to track the performance of a specific index, sector, commodity or investment strategy. Unlike mutual funds, which are priced once a day at market close, ETFs trade throughout the day at market prices. This structure combines the diversification benefits of mutual funds with the flexibility and liquidity of individual stocks.
Key features include:
Diversification is often viewed as key to sound risk management. By spreading investments across different asset classes, geographic regions and sectors, investors can significantly reduce their portfolio risk without necessarily sacrificing returns.
The classic investment principle of ‘not putting all your eggs in one basket’ is more relevant than ever. Consider Japan's stock market, which peaked in 1989 and still hasn't fully recovered decades later. Investors who concentrated their portfolios in Japanese equities experienced devastating long-term losses.
Similarly, UK investors heavily weighted toward domestic oil, commodity, and financial companies faced severe challenges during the 2008 Global Financial Crisis. It remains to be seen whether those invested fully in US tech equities will suffer a similar fate, or not.
Key types of diversification include:
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There are thousands of ETFs to consider, but the selection below have been chosen for their significant popularity among investors and constant media coverage. They represent a good starting point for your own research.
The Amundi Prime All Country World UCITS ETF (GBP) has become a popular choice for investors seeking global diversification due to its low cost. With an expense ratio of just 0.07%, it’s one of the cheapest global ETFs on the market. The fund tracks the Solactive GBS Global Markets Large & Mid Cap index, covering both developed and emerging markets, and has accumulated over $3.5 billion in assets under management.
This ETF offers broad global exposure, making it particularly attractive for long-term buy-and-hold investors. The combination of comprehensive market coverage and rock bottom fees positions it as an excellent core holding for portfolios of any size.
The Vanguard FTSE All-World UCITS remains one of the most popular and comprehensive global ETFs available to investors today. With an expense ratio of 0.19%, it provides exposure to nearly 4,000 companies across 50 countries, offering exceptional diversification with a well-established track record and strong brand reputation. Having accumulated over $29 billion in assets under management, it stands as one of the most trusted global ETFs.
The broad diversification inherent in this ETF offers protection against single-country downturns while providing exposure to global growth opportunities, including AI-driven US tech stocks and emerging market potential. However, investors should be aware of certain considerations: the US concentration bias and technology sector dominance can increase volatility, and the fund has historically underperformed the S&P 500 over longer periods.
The iShares Core MSCI World UCITS ETF focuses exclusively on developed markets, providing exposure to roughly 1,500 companies within 23 developed countries, covering 85% of the listed equities in each country. With an expense ratio of 0.20% and nearly $130 million in assets under management, this fund has established itself as a cornerstone holding for many institutional and retail portfolios.
This ETF excludes emerging markets entirely, which reduces overall volatility and focuses investors exclusively on stable, established economies. This makes it ideal for those seeking developed-market exposure without the additional risks associated with emerging-market investments.
While technically US-focused rather than global, the iShares Core S&P 500 UCITS ETF deserves a mention due to its popularity and the inherently global nature of its constituent companies. This ETF tracks the 500 largest US companies by market capitalization with an expense ratio of just 0.03%, making it one of the most cost-effective ways to gain exposure to American blue-chip companies.
The index has delivered average annual returns of 10.15% since 1957, establishing one of the strongest long-term track records in equity investing. Warren Buffett famously recommends this as a core holding for retirement savings.
Many S&P 500 companies generate significant international revenue, providing investors with indirect global exposure. For example, constituents including Apple, Microsoft and Coca-Cola derive substantial portions of their revenues from overseas markets, creating a degree of international diversification.
For investors seeking to complement their US holdings with international exposure, the Vanguard Total Stock Market ETF stands out as a Gold-rated Morningstar pick. With an expense ratio of just 0.05% and holdings of over 8,000 international stocks from both developed and emerging markets, it offers exceptional breadth of diversification with no single company exceeding 2% of the portfolio weight.
For investors who are overweight US stocks or who simply want to ensure their portfolio isn't overly dependent on American market performance, this ETF provides comprehensive ex-US exposure in a single, highly liquid, and cost-effective package. It serves as an ideal complement to US-focused holdings, creating a more balanced global portfolio.
Gold remains a critical portfolio diversifier and inflation hedge, and the Invesco Physical Gold GBP Hedged ETC offers one of the most direct ways to gain gold exposure. The structure is backed 1:1 by physical gold bullion held securely in JP Morgan vaults, ensuring that investors have exposure to actual physical metal rather than derivatives or futures contracts. The current context makes gold particularly relevant: gold prices have surged to over $4,000/oz.
The rationale for holding gold extends beyond recent price appreciation. Gold provides protection during periods of market stress, hedges against currency debasement and inflation, and historically exhibits low correlation with equities, making it an effective portfolio stabiliser. Central banks continue to accumulate gold at near-record levels, supporting long-term demand and suggesting institutional confidence in gold's role as a monetary asset.
For growth-oriented investors willing to accept higher risk, emerging markets may offer compelling opportunities for potentially superior long-term returns. The Vanguard FTSE Emerging Markets ETF provides this exposure with an expense ratio of 0.08%, investing in economies including China, Brazil, Taiwan, India and other developing nations.
Top holdings include companies like Taiwan Semiconductor, Tencent and Alibaba, representing some of the most innovative and rapidly growing companies in the world. However, investors must be prepared for high volatility, political instability, and currency risks that come with emerging market investing.
Despite a decade of underperformance relative to developed markets, emerging markets may be poised for a resurgence as global supply chains diversify away from concentrated production centers and middle-class populations expand dramatically in India and Southeast Asia.
For income-focused UK investors, the iShares UK Dividend UCITS ETF offers regular cash flow through a strategy that invests in the top 50 FTSE 350 companies with the highest dividend yields. Top holdings include well-established names like HSBC, Rio Tinto and Legal & General, all of which have histories of returning cash to shareholders through dividends. The fund's focus on income generation through reliable dividend payers makes it particularly attractive for retirees or others seeking regular portfolio income rather than pure capital appreciation.
However, investors should remain aware that dividends are never guaranteed, and cyclical companies in particular can cut payouts during economic downturns. The dividend-focused strategy can also lead to concentration in certain sectors like financials, energy, and utilities, which may underperform during growth-oriented market phases.
Like all investing strategies, ETF investing has its advantages and drawbacks:
ETFs are popular because they generally have lower management expenses and are more tax-efficient than traditional mutual funds.
The following is not financial advice. Everybody’s personal situation is different and you may wish to seek professional advice. However, as a broad indication:
Many recommend a core-satellite strategy where 70-80% of your portfolio consists of broad market index ETFs (the core), with the remaining 20-30% in specialised ETFs targeting specific themes, sectors or strategies (the satellites).
Your core holdings might include the Vanguard FTSE All-World or Amundi Prime All Country World for comprehensive global exposure, while your satellite holdings might include a gold ETF for inflation protection, an emerging market ETF for growth potential, a dividend ETF for income or sector-specific ETFs for tactical positions.
Your asset allocation should reflect both your time horizon and comfort with volatility. Aggressive portfolios suited for young investors with 30+ year horizons might consist of 90-100% global equity ETFs, with an optional 5-10% allocation to emerging markets for additional growth potential.
Moderate portfolios appropriate for mid-career investors with 15-25 year horizons typically include 70-80% global equity ETFs, 10-20% bond ETFs and 5-10% in gold or alternative assets. Conservative portfolios designed for those near or in retirement with 5-15 year horizons generally hold 40-60% global equity ETFs, 30-40% bond ETFs, and 10-20% in gold, dividend stocks or defensive assets.
Even experienced investors make mistakes. These are some of the common ones:
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