Apple brings iTunes to Samsung TVs
The two tech companies join to provide Apple content on Samsung smart TVs.
Tech rivals Apple and Samsung are joining forces to distribute content. Samsung announced that its future smart televisions will include an iTunes app.
Why Apple is partnering with Samsung
Apple is best known for its iPhones, but has had recent growth is in its services division. The tech company has seen declining sales of its devices and plummeting stock. However, increased profits in its entertainment segments helped Apple bring in $10 billion from that section in its fourth quarter (Q4) revenue report.
Apple has been known for being proprietary with its content. Apple devices are usually only compatible with other devices or services from the same company. By adding its iTunes library and AirPlay2 suite to Samsung TV’s, the corporation hopes to expand its reach to a brand- new audience. Eddy Cue, Apple’s senior vice president of internet software and services, touted the content merger as chance to grow its global customer base.
‘We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs,’ said Cue.
How both companies can benefit from agreement
Samsung could benefit from this arrangement by having more content to provide to customers when its new smart TVs launch in spring 2019. Samsung is the largest TV company in the world. Adding Apple content could help increase sales of the devices.
Apple could benefit more from the deal in the long run. The corporation plans to launch a streaming service in the future with content from, Oprah Winfrey, and,Steven Spielberg. The deal could lead to more viewers if high-profile Apple content is available on Samsung TVs. Media analysts like Creative Strategies Analyst,Carolina Milanesi, thinks the deal is a win for both tech giants.
‘It makes total sense. Samsung has the biggest share in TV across the people Apple would want to subscribe to their upcoming service,’ said Milanesi.
This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.
See an opportunity to trade?
Go long or short on more than 17,000 markets with IG.
Trade CFDs on our award-winning platform, with low spreads on indices, shares, commodities and more.
Live prices on most popular markets