Apple stock gains 1.18% on iPhone 11 launch and Apple TV+ details
Here are the key things you need to know about Apple’s latest launch event, including what to expect from the iPhone 11 and Apple TV+ offerings.
New products, a new Apple share price
The Apple Inc (All Sessions) (AAPL) share price got a 1.18% bump following the iPhone 11 launch event in Cupertino, California overnight.
The company also revealed fresh details concerning a number of its core products, including an updated Apple Watch and an improved iPad.
A launch date for Apple TV+ was also given, and some of the US's highest profile streaming companies saw their share prices fall in response.
The iPhone 11 launch at a glance
Even so, the new range of iPhones – of which there are three – was described as:
‘Featuring the fastest, most powerful chip ever in a smartphone, plus an all-new dual-camera system and even longer all-day battery life.’
This dual-camera system will be comprised of wide and ultra-wide cameras.
The tech giant also announced the release of a new operating system – iOS 13. Set to be released on September 19, this updated operating system will compliment the rollout of the iPhone 11’s ‘powerful’ new features and photography capabilities.
The iPhone 11 goes pro
In addition to the standard iPhone 11 – the company announced two ‘pro’ models: the iPhone 11 Pro and the iPhone 11 Pro Max.
These ‘pro’ models are touted as having a significantly improved display, better battery life, and an astounding triple-camera system.
According to Apple, this triple camera system will deliver a ‘pro-level’ experience, while providing users with ‘huge improvements to low-light photography and offering the highest quality video in a smartphone.’
They are, in Apple’s own words:
‘The most powerful and advanced smartphones we have ever made’
Both the regular and ‘pro’ iPhone 11 models will be available for pre-order Friday 13, be available for purchase Friday 20.
Prices will start at A$1,199 for the iPhone 11 in Australia.
Apple takes aim at Netflix
In conjunction with the company’s latest round of hardware updates and releases, Apple Inc (All Sessions) (AAPL) today announced concrete plans around its Apple TV+ launch, set to take place on November 1.
The Apple TV+ price range will begin at A$7.99 per month and be available in over 100 countries.
Apple's head of Worldwide Video, Zack Van Amburg commented that:
‘With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favourite show or movie on our service.’
In addition to this, Mr Amburg pointed out that:
‘Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.’
Netflix and Roku share prices suffer
In a not wholly unexpected turn of events, the Netflix (NFLX) and Roku (ROKU) share prices both dropped 2.16% and 10%, respectively, in response to Apple’s aggresive expansion into the fast-crowding streaming market.
Netflix Inc (All Sessions) has seen its stock battered in the last six months, falling 17% in that period, as competition in the streaming space heats up.
Roku Inc, by comparison, another growing player in the streaming space, has seen its share price rise a substantial 117% in the last six months.
Year-to-date, the Apple (AAPL) share price has risen an impressive 35%.
This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.
Seize a share opportunity today
Go long or short on thousands of international stocks.
- Increase your market exposure with leverage
- Get spreads from just 0.1% on major global shares
- Trade CFDs straight into order books with direct market access
Live prices on most popular markets