Apple stock gains 1.18% on iPhone 11 launch and Apple TV+ details

Here are the key things you need to know about Apple’s latest launch event, including what to expect from the iPhone 11 and Apple TV+ offerings.

New products, a new Apple share price

The Apple Inc (All Sessions) (AAPL) share price got a 1.18% bump following the iPhone 11 launch event in Cupertino, California overnight.

The company also revealed fresh details concerning a number of its core products, including an updated Apple Watch and an improved iPad.

A launch date for Apple TV+ was also given, and some of the US's highest profile streaming companies saw their share prices fall in response.

The iPhone 11 launch at a glance

As we previously predicted, there were no real surprises when Apple Inc (All Sessions) (AAPL) unveiled the iPhone 11 to the market in Cupertino, California overnight.

Even so, the new range of iPhones – of which there are three – was described as:

‘Featuring the fastest, most powerful chip ever in a smartphone, plus an all-new dual-camera system and even longer all-day battery life.’

This dual-camera system will be comprised of wide and ultra-wide cameras.

The tech giant also announced the release of a new operating system – iOS 13. Set to be released on September 19, this updated operating system will compliment the rollout of the iPhone 11’s ‘powerful’ new features and photography capabilities.

The iPhone 11 goes pro

In addition to the standard iPhone 11 – the company announced two ‘pro’ models: the iPhone 11 Pro and the iPhone 11 Pro Max.

These ‘pro’ models are touted as having a significantly improved display, better battery life, and an astounding triple-camera system.

According to Apple, this triple camera system will deliver a ‘pro-level’ experience, while providing users with ‘huge improvements to low-light photography and offering the highest quality video in a smartphone.’

They are, in Apple’s own words:

‘The most powerful and advanced smartphones we have ever made’

Both the regular and ‘pro’ iPhone 11 models will be available for pre-order Friday 13, be available for purchase Friday 20.

Prices will start at A$1,199 for the iPhone 11 in Australia.

Apple takes aim at Netflix

In conjunction with the company’s latest round of hardware updates and releases, Apple Inc (All Sessions) (AAPL) today announced concrete plans around its Apple TV+ launch, set to take place on November 1.

The Apple TV+ price range will begin at A$7.99 per month and be available in over 100 countries.

Apple's head of Worldwide Video, Zack Van Amburg commented that:

‘With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favourite show or movie on our service.’

In addition to this, Mr Amburg pointed out that:

‘Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.’

Netflix and Roku share prices suffer

In a not wholly unexpected turn of events, the Netflix (NFLX) and Roku (ROKU) share prices both dropped 2.16% and 10%, respectively, in response to Apple’s aggresive expansion into the fast-crowding streaming market.

Netflix Inc (All Sessions) has seen its stock battered in the last six months, falling 17% in that period, as competition in the streaming space heats up.

Roku Inc, by comparison, another growing player in the streaming space, has seen its share price rise a substantial 117% in the last six months.

Year-to-date, the Apple (AAPL) share price has risen an impressive 35%.


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