Google posts impressive Q3 figures

After-hours trading has driven Google shares up to $960 after institutional analysts upgraded their price targets.

Google's latest set of quarterly figures are impressive as a standalone performance. But when assessed in a bigger context – and in comparison with Yahoo’s figures out earlier this month – the internet search engine company not only looks to be maintaining its healthy lead but extending it.

The continuing trend has again seen the price paid per click by clients fall, this time by 8%; however Google has managed to balance this potential loss of earnings with a jump of 26% for total paid-for-clicks. This slide in the price volume can only afford to continue for so long, but for the time being profits remain buoyant.

Google also owns YouTube, and here it is seeing a continuing migration in underlying consumer demographics. Two years ago 6% of videos viewed on YouTube were done so on portable devices – that figure has now exploded up to 40%

With a jump of 8% in after-hours trading and target prices predominantly north of $1000, the 75% of IG client accounts long on Google could look forward to even more blue sky.

Google chart

IGA, may distribute information/research produced by its respective foreign marketing partners within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.

This information/research prepared by IGA or IGA Group is intended for general circulation. It does not take into account the specific investment objectives, financial situation or particular needs of any particular person. You should take into account your specific investment objectives, financial situation or particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. In addition to the disclaimer above, the information does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. Any views and opinions expressed may be changed without an update.

See important Research Disclaimer.