Gidon is an award-winning financial content specialist with more than 10 years of experience. He started his career in 2015 in Johannesburg, where he worked across fintech, digital banking, and financial services content. He served in UX writing positions at TymeBank (one of South Africa's fastest-growing digital banks), Old Mutual (JSE-listed financial services), and Stratum Benefits, focusing on regulatory compliance and user education. In 2024, Gidon joined IG Group as Financial UX Writer, creating content for over 19,000 global financial markets. At IG, Gidon focuses on transforming technical trading terminology into accessible language for traders at all experience levels, working closely with legal and compliance teams to ensure regulatory adherence across all content.