Aviva share price: what’s the outlook as new boss begins radical shake-up plan?
Earlier this month, the British insurer unveiled a radical break-up plan that see thousands of jobs cut as the ailing business tries to revive growth.

Aviva CEO Maurice Tulloch took the helm in March and tasked with turning the ailing insurer around, with its share price tumbling more than 20% over the last five years.
Earlier this month, the new CEO unveiled his turnaround strategy which involved a separating its UK life and general insurance businesses, as well as implementing cost-cutting measures that aim to reduce expenses by £300 million per annum by 2022.
‘Today is the first step in our plan to make Aviva simpler, more competitive and more commercial,’ Tulloch said. ‘We have strong foundations: excellent distribution, world class insurance expertise, and our balance sheet is robust.’
‘But there are also clear opportunities to improve,’ he added.
Aviva turnaround plans will see thousands of jobs lost
To achieve its cost-cutting target, Aviva plans to cut 1,800 jobs across the group over the next three years, out of a total 30,000 employees - representing a 6% reduction in staff.
‘Reducing Aviva’s costs is essential to remain competitive and this means tough decisions and job losses which I do not take lightly,’ Tulloch said. ‘We will do all we can to minimise redundancies and support our people through this.’
Despite the commitment to reduce expenses, Aviva pledged to keep its progressive dividend policy, while reducing debt on its balance sheet by at least £1.5 billion.
Simplifying Aviva is the key to reviving growth
A major component of the turnaround plan involves simplifying the overall structure at Aviva, with complexity being a major issue holding back the insurers performance, according to Tulloch.
Moving forward, the company will focus on reducing complexity, cost and duplication to improve customer satisfaction and deliver value for Aviva’s shareholders.
Year-to-date trading has remained broadly consistent with 2018, though the insurer has seen its performance in savings and asset management weaken due to lower investment markets being partly offset by growth in Europe and Asia.
IGA, may distribute information/research produced by its respective foreign affiliates within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.
The information/research herein is prepared by IG Asia Pte Ltd (IGA) and its foreign affiliated companies (collectively known as the IG Group) and is intended for general circulation only. It does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. You should take into account your specific investment objectives, financial situation, and particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.
No representation or warranty is given as to the accuracy or completeness of this information. Consequently, any person acting on it does so entirely at their own risk. Please see important Research Disclaimer.
Please also note that the information does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. Any views and opinions expressed may be changed without an update.

European Central Bank meeting
Learn about how the ECB meeting affects interest rates and price stability ahead of the next announcement.
- How might the next meeting affect the markets?
- What are the key rate decisions to watch?
- Why is the Governing Council announcement important for traders?
Live prices on most popular markets
- Forex
- Shares
- Indices
See more forex live prices
See more shares live prices
Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 15 mins.
See more indices live prices
Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 20 mins.