Apple brings iTunes to Samsung TVs

Tech rivals Apple and Samsung are joining forces to distribute content. Samsung announced that its future smart televisions will include an iTunes app.

Why Apple is partnering with Samsung

Apple is best known for its iPhones, but its recent growth is in its services division. The tech company has seen declining sales of its devices and plummeting stock. However, increased profits in its entertainment segments helped Apple bring in $10 billion from that section in its fourth quarter (Q4) revenue report.

Apple has been known for being proprietary with its content. Apple devices are usually only compatible with other devices or services from the same company. By adding its iTunes library and AirPlay2 suite to Samsung TV’s, the corporation hopes to expand its reach to a brand- new audience. Eddy Cue, Apple’s senior vice president of internet software and services, touted the content merger as chance to grow its global customer base.

‘We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs,’ said Cue.

How both companies can benefit from agreement

Samsung could benefit from this arrangement by having more content to provide to customers when its new smart TVs launch in spring 2019. Samsung is the largest TV company in the world. Adding Apple content could help increase sales of the devices.

Apple could benefit more from the deal in the long run. The corporation plans to launch a streaming service in the future with content from, Oprah Winfrey, and,Steven Spielberg. The deal could lead to more viewers if high-profile Apple content is available on Samsung TVs. Media analysts like Creative Strategies Analyst,Carolina Milanesi, thinks the deal is a win for both tech giants.

‘It makes total sense. Samsung has the biggest share in TV across the people Apple would want to subscribe to their upcoming service,’ said Milanesi.