Palesa brings over 8 years of content creation and SEO expertise to her role at IG. She has demonstrated success in developing content strategies that increase organic search traffic and lead conversions across e-commerce and financial platforms. Her work at IG focuses on developing search-friendly content that drives organic traffic while educating traders and investors at all experience levels. She produces content on derivatives trading, investment strategies, market analysis, risk management and more. Her passion for financial literacy drives her to create content that empowers people to make informed trading and investment decisions. Before joining IG, she has worked as an e-Commerce Copywriter and Specialist Content Editor building expertise across digital and print media.