CFDs are a leveraged product and can result in losses that exceed deposits. Please ensure you fully understand how CFDs work and what their risks are, and take care to manage your exposure. CFDs are a leveraged product and can result in losses that exceed deposits. Please ensure you fully understand how CFDs work and what their risks are, and take care to manage your exposure.

ASOS share price climbing ahead of first-half earnings

ASOS saw a boom in business during the pandemic, but its growth seems set to continue even as lockdowns come to an end, supporting the lofty valuation and the recent gains in the share price.

When is ASOS’ earnings date?

ASOS reports earnings on 8 April, covering its 2020/2021 first half (H1).

ASOS earnings – what does the City expect?

ASOS is forecast to report 135.1% growth in headline earnings per share, to 66p, while revenue is expected to jump 22% to £1.95 billion. It has beaten forecasts in five of the last eight results for revenue, and in six of the previous eight for earnings.

While ASOS has seen a doubling of customer numbers in the past five years, the order basket has remained remarkably steady, holding around £71.00, with £73.00 marking a peak in 2018. Meanwhile, while it saw around 2.6 billion visits to its website, only 3% of those visits resulted in an actual order. This represents a huge unfulfilled segment that could bring in substantial revenue increases if it can be successfully addressed. Operating margins have risen from 4.4% to 4.6% in the past five years, recovering from a drop to 1.3% in 2019.

Sales rose 23% for the first four months of 2020/2021, pointing towards further growth in the rest of the H1. At over 35 times earnings ASOS represents a UK version of the growth stocks that have lagged the market globally thanks to the rise in bond yields, but point towards further strong growth, particularly overseas.

How to trade ASOS earnings

A total of 29 analysts cover ASOS, with fifteen ‘buys’, nine ‘holds’ and five ‘sells’. The median target price of £55.00 is a discount of 8.6% to the current price of £60.18. The average move on results day is 11.9%.

ASOS share price – technical analysis

ASOS has continued its climb over the past year, recovering much of the ground lost since the 2018 peak. The price sits at an 18-month high, with further gains targeting £71.00 and then £77.00. A sequence of higher highs and higher lows continue the uptrend, with the recent weakness at the end of February and in early March finding support at the 50-day simple moving average (SMA). There is little sign of any reversal at present, although a move below £50.60 would provide an indication of a broader bearish move.

ASOS – strong growth outlook supports valuation

Despite the recent shift away from growth stocks like ASOS, the share price shows little sign of slowing down. Sales continue to bolster the valuation, and with further growth expected the shares may continue to do well.


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CFDs are a leveraged products. CFD trading may not be suitable for everyone and can result in losses that exceed your initial deposit, so please ensure that you fully understand the risks involved.

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