How to buy, sell and short Boohoo shares

Boohoo is a portfolio of fashion and beauty brands founded in the UK. Learn how to buy, sell and short Boohoo shares and discover how to analyse Boohoo’s share price.

How to buy or invest in Boohoo shares

You can ‘buy’ shares in Boohoo by speculating on the movements in its share price with derivatives like CFDs. This way, you can benefit from rising share prices without actually needing to own the underlying asset. This enables you to utilise leverage to get full market exposure from a much smaller initial deposit.

Follow the steps below to invest in or buy Boohoo shares:

Trading Boohoo shares

  1. Create or log in to your trading account and go to our trading platform
  2. Decide whether you want to trade spread bets or CFDs
  3. Search for ‘boohoo group PLC'
  4. Choose your position size
  5. Select ‘buy’ and monitor your trade

Learn more about the differences between trading and investing to select the best option for you.

You could choose to trade derivatives with CFDs instead. This will allow you to:

  • Get full exposure with a 20%-25% deposit on almost all of our tier-one shares1
  • Hedge your positions with CFDs

How to sell or short Shell shares

‘Selling’ relates to investing and ‘shorting’ to trading. Let’s take a closer look at the differences.

If you already own Boohoo shares, there may come a time when you want to sell them. If the share price is higher than what you paid for them, you’ll make a profit. If it’s lower, you’ll cut a loss.

If you think the share price might fall but don’t want to sell your shares, you can always trade derivatives to hedge your investment.

If you haven’t invested in Boohoo shares but think the share price is going to fall, you can short shares using CFDs. If the share price drops and you’ve taken a short position, you’ll make a profit.

Follow these steps to sell or short Boohoo shares:

Shorting Boohoo shares

  1. Create or log in to your trading account and go to our trading platform
  2. Search for ‘boohoo group PLC’
  3. Choose your position size
  4. Choose ‘sell’ in the deal ticket to go short and speculate on the price falling
  5. Confirm and monitor your short position

Boohoo’s live market prices


Boohoo shares: the basics

Founded in 2006 and headquartered in Manchester, UK, Boohoo is listed on the London Stock Exchange (LSE) with the ticker symbol ‘BOO’.

During the 2019/2020 financial year, Boohoo fulfilled 42 million orders to nearly 14 million customers – generating £1.235 billion in revenue. The company also added five new brands to its stable – coast, Karen Millen, MissPap, Oasis and Warehouse.

The fashion retailer reported strong sales figures and customer growth during the first half of this year as millions of consumers turned to online shopping during the Covid-19 lockdown. As much as 45% of the company’s sales are now derived from outside the UK.

What is Boohoo’s business model?

Boohoo designs and sources a variety of fashion items targeting the 16 to 40-year-old segment, such as clothing, shoes, accessories and beauty products. The company is made up of nine core brands: boohoo, boohooMAN, Nasty Gal, coast, MissPap, PrettyLittleThing, Karen Millen, coast, Oasis and Warehouse.

The company operates according to a ‘fast fashion’ business model, delivering the latest trends to its customers within a matter of weeks at a low production cost. This has, however, raised concerns over the working conditions and salaries of the workers employed in their supply chain.

Boohoo aims to be a leader in online shopping. Recent improvements include new automation processes and warehouse expansions. They have also launched TikTok TV’s first dedicated campaign called ‘Move Me.’

Boohoo key personnel: who manages the company?

There are nine people currently on the Boohoo board of directors:

Mahmud Kamani Group executive chairman
Carol Kane Group co-founder and executive director
John Lyttle Chief executive officer
Neil Catto Chief financial officer
Brian Small Deputy chairman
Pierre Cuilleret Non-executive director
Iain McDonald Non-executive director
Shaun McCabe Non-executive director
Keri Devine Company secretary and general counsel

How to analyse Boohoo’s share price

To analyse Boohoo’s share price accurately, you need to consider both fundamental and technical analysis.

Fundamental analysis looks at macroeconomic factors and helps you determine if shares are over- or underpriced. These factors include the cost of production as well as supply and demand.

You can use the following metrics to conduct fundamental analysis on Boohoo’s shares:

Technical analysis uses historical price data and technical indicators to determine what the market will do in the future. The following indicators are popular with traders:

It’s important to use both types of analysis when making a decision to go long or short on Boohoo shares.

Buying Boohoo shares summed up

  • If you think the Boohoo share price will increase, invest in the company directly or buy shares with derivatives
  • If you think the Boohoo share price will decrease, sell your existing shares or short-sell them with derivatives
  • You can trade Boohoo shares using derivatives like CFDs. This enables you to take a position without owning any underlying assets
  • Use fundamental and technical analysis to determine whether you should go long or short when opening a position on Boohoo


1 Deposits on leveraged trades are 20%-25% for 99.14% of tier-one shares (correct as of 1 June 2020). For more information, view our share trading margin rates.

Publication date : 2020-12-11T11:13:28+0000

IGA, may distribute information/research produced by its respective foreign affiliates within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.

The information/research herein is prepared by IG Asia Pte Ltd (IGA) and its foreign affiliated companies (collectively known as the IG Group) and is intended for general circulation only. It does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. You should take into account your specific investment objectives, financial situation, and particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.

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