Apple shares: what to expect from the latest iPhone 11 launch

Here’s everything you need to know ahead of Apple’s latest iPhone launch, set to take place on Tuesday, September 10, at 13:00 EST.

As has been the trend in recent years, Apple Inc (All Sessions) has released incrementally smaller and smaller upgrades to their iPhone line-up.

Even so, the iPhone remains a significant technological achievement, one that is arguably responsible for unleashing a new wave of app-based technological advancements.

Ultimately, while Apple has seen its iPhone sales decline in recent times – iPhone sales still account for a massive 48% of the company’s sales, according to its Q3 financial release.

Apple’s share price has also continued to perform well in spite of these slowing sales, rising 35% year-to-date.

When will Apple launch its new 'iPhone 11' range?

Apple Inc (All Sessions) is expected to reveal its latest line-up of iPhones to the public this Tuesday, September 10 – at 13:00 EST.

As Apple has done in prior years, the media and analysts have predicted that the tech giant will reveal three new iPhone 11 models, including an improved ‘pro’ model.

According to Bloomberg, the company is also expected to reveal an updated Apple watch, Macbook Pro and iPad.

As Daniel Ives also pointed out in the video above, we can likely expect news on Apple's 'AirPods 3', given that we are moving closer to the holiday season. We may also get up update on the content-side of things from Apple's services business.

What features will the iPhone 11 have?

A central draw-card of the new iPhone 11 ‘pro’ models will be an improved camera system and enhanced video capabilities.

Bloomberg points out that that the ‘the main feature of the Pro iPhones will be a new camera system on the back with a third sensor for capturing ultra-wide-angle photos and videos.’

Faster processors, an improved OLED screen and better water resistance capabilities are also expected, according to Bloomberg.

In a positive for those looking to purchase Apple’s latest iPhone offering, Techradar.com has argued that it expects that latest iPhones will be comparably priced – given an expected lack of significant technical or design enhancements.

At the low-end of the spectrum, this means that the new ‘iPhone 11’ will likely retail at around $999, or A$1,579.

Though these incremental changes rank as distinct positives, those expecting a radical upgrade from the 2018 line-up look set to be disappointed. In saying that, as Daniel Ives points out in the video above, this remains a big launch for Apple.

Predictions for 2019 and beyond

While the expectations around 2019’s iPhone line-up looks somewhat subdued, according to Ming-Chi Kuo – a renowned Apple analyst – it is the 2020 iPhone launch that has the potential to significantly shake things up.

According to 9to5mac.com and citing Mr Kuo’s latest research report, the 2020 iPhone is likely to include:

‘(1) all-new form factor design, (2) 5G support, and (3) camera function upgrades.’

9to5mac.com further points out that, Mr Kuo ‘expects these changes with next year’s iPhones will drive YoY growth to new highs.’

Apple share price and the iPhone at a glance

While Apple has taken steps to reduce its reliance on the iPhone in recent years, as we pointed out at the start, it still accounts for almost 50% of the tech behemoth’s revenue.

Moreover, though Apple’s service and wearables sales have all improved in recent years, they haven’t experienced the same kind of explosive growth that the company witnessed during peak ‘iPhone mania’.

For example, in 2009 Apple reported iPhone and related products and services sales of $13.0bn. In the next two years they more than tripled: in 2010 they reached $25.1bn, and in 2011 they climbed to $47.0bn.

Unsurprisingly, in that period Apple Inc (All Sessions)'s share price also more than tripled.

IGA, may distribute information/research produced by its respective foreign affiliates within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.

The information/research herein is prepared by IG Asia Pte Ltd (IGA) and its foreign affiliated companies (collectively known as the IG Group) and is intended for general circulation only. It does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. You should take into account your specific investment objectives, financial situation, and particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.

Please see important Research Disclaimer.

Seize a share opportunity today

Go long or short on thousands of international stocks.

  • Increase your market exposure with leverage
  • Get spreads from just 0.1% on major global shares
  • Trade CFDs straight into order books with direct market access

Live prices on most popular markets

  • Forex
  • Shares
  • Indices
liveprices.javascriptrequired
liveprices.javascriptrequired

Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 15 mins.

liveprices.javascriptrequired

Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 20 mins.

The Momentum Report

Get the week’s momentum report sent directly to your inbox every Monday for FREE. The Week Ahead gives you a full calendar of upcoming key events to monitor in the coming week, as well as commentary and insight from our expert analysts on the major indices to watch.

For more info on how we might use your data, see our privacy notice and access policy and privacy webpage.

You might be interested in…

Find out what charges your trades could incur with our transparent fee structure.

Discover why so many clients choose us, and what makes us a world-leading provider of CFDs.

Stay on top of upcoming market-moving events with our customisable economic calendar.