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Why did Tencent plunge 16% in two days?

Tencent lost over 16% of its market cap this week, after Chinese authorities issued new directives and fines to its music division.

  • Tencent Holdings Ltd (HKG: 0700) shares slid a further 9% on Tuesday (27 July 2021)
  • The internet giant’s stocks plunged 16.5% in just two sessions, amidst the Chinese government’s widening crackdown on the private sector
  • The company was fined 500,000 yuan and ordered to dissolve all existing exclusive music deals within 30 days
  • In terms of stock outlook, analysts see a 57% upside potential in the next 12 months
  • Looking to trade Tencent shares? Open an account with us today to get started.

Tencent stock price: why is it down?

Tencent shares have plummeted over 16%, since the Chinese government ordered the company to cease all exclusive music streaming rights and licensing deals with record labels globally.

On Saturday (24 July 2021), the Chinese technology giant was also fined 500,000 yuan (US$77,000) by authorities, following an official investigation which found that the company has engaged in monopolistic practices that gave it an unfair advantage over its competitors.

The State Administration of Market Regulation (SAMR) said Tencent’s acquisition of Chinese Music Corporation in 2016 gave the firm access to over 80% of all music tracks in the music market.

The deal, which helped to form Tencent Music Entertainment in the process, was also discovered to have flouted regulations due to a lack of reporting.

The anti-competition agency also told Tencent that it must stop manipulating music copyright holders for exclusive rights such as by offering higher payments moving forward, and that it must dissolve all existing deals within 30 days.

The company and its affiliates, however, can continue their exclusive deals with independent artists, which expire after three years.

Tencent said in a statement that it ‘fully’ accepted the decision, and would ‘strictly follow the regulatory requirements’ and ‘fulfill our social responsibilities and contribute to healthy competition in the market’.

How do analysts view the stock?

Two weeks ago, it was reported that Tencent and fellow tech giant Alibaba Group were considering making their services available on each other’s platforms.

IG market strategist Yeap Jun Rong then said that the potential tie-up implied that the landscape for China tech companies ‘may have shifted’.

‘Near-term, it may ease some concerns by showing that these big tech companies are taking steps to adhere to regulations, softening some regulatory risks from authorities,’ he said.

‘On the other hand, there may be some uncertainty on whether authorities will be satisfied with just this move, or whether there may still be more to come. There will also be some uncertainty revolving around the impact to growth potential by opening up to competition.’

Despite this air of ambiguity, Yeap was optimistic about China’s big tech stocks, adding that as more countries start to gain control over big tech firms, the playing field may ultimately be levelled for retail investors in the long run.

Across the board, Tencent shares have a consensus rating of ‘buy’ and a price target of HK$699, according to the latest analyst data published by MarketBeat. The price target represents a potential 56.7% upside from the stock’s closing price of HK$446 on Tuesday.

Feeling bullish about Tencent? Take a position on the stock today.

Trade over 16,000 international shares from zero commission with us, the UK’s No.1 trading provider.* Learn more about trading shares with us, or open an account to get started today.

*Based on revenue excluding FX (published financial statements, June 2020)


This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

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