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On the heels of rival car sharing service Lyft filing for an IPO, Uber has announced that it has filed paperwork with the US Securities and Exchange Commission (SEC) for an initial public offering (IPO). The IPO is one of the most highly anticipated of 2019.
Uber’s rocky path to an IPO
Uber will be one of the most valuable companies when it goes public, with a valuation of $120 billion. The car sharing app is one of the most successful companies in history. However, the business reported $1 billion in losses in its third quarter (Q3) earnings. The debt is mostly caused by investments in its scooter and Eats divisions, but investors may be nervous about whether the corporation will remain profitable.
In addition to its financial troubles, the company has had problems with accusations of sexual harassment from female employees. Uber has promised to change its sexist ‘tech bro’ culture to be more inclusive of women. The chief executive officer (CEO) at the time of the allegations, Travis Kalanick, resigned. He was replaced by, Dara Khosrowshahi, who has made sweeping changes to help change the corporation’s image.
How the two rideshare IPO’s may compare
While Uber is the dominant company, Lyft may have an advantage in its race to go public. A recent survey from investment firm, Raymond James, found that while Lyft has fewer riders, the app does have more loyal customers.
‘While Lyft trails Uber in share, it does have a highly engaged user base - we found that Lyft users actually use the service more frequently than Uber users,’ the report said. That means that the smaller company could lure more investors that are willing to go long.
Despite the tarnished reputation, Uber’s IPO debut should be one of the most profitable of 2019. The survey found that about half of respondents have never used a car sharing app, so both ridehailing companies have room for customer growth.