Bull definition

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Bulls are speculators who believe that a market, instrument, or sector is going on an upward trajectory. This belief puts them at odds with bears, who take a pessimistic view on a market’s direction.

When trading, bulls will tend to buy (or go long on) their market, in order to make a profit by selling when it is worth more in the future. When a market is increasing in price, the bulls are seen as in control. This is referred to as a bull market; it is the opposite of a bear market, when the price is heading lower.

Visit our technical analysis section

Spotting when bulls or bears are taking control is pivotal to minimising loss and maximising profit as a trader. Find out more about how to do so in our technical analysis guide.

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CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 79% of retail investor accounts lose money when trading CFDs with this provider.
You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.