Moonpig IPO: how to buy Moonpig shares

A Moonpig IPO is said to be on the cards for 2021. Learn more about the Moonpig IPO here, including how to buy, sell and short Moonpig shares once the company goes public.

How to buy Moonpig shares: investing and trading

We’ll offer Moonpig shares as soon as the stock is available to the public – which should be at 8am on the day of the listing.

Investing in Moonpig stock means that you’ll take direct ownership of the company’s shares – making you a shareholder eligible to receive voting rights and dividends if the company pays them. When you’re investing, you’ll profit if the Moonpig share price increases above the price at which you bought them after the company completes its initial public offering (IPO).

Trading refers specifically to speculating on the Moonpig share price with derivatives like CFDs. These are derivatives, which means you can use them to take a position on Moonpig’s price movements without having to take direct ownership of the shares once the company goes public. You’ll trade CFDs with leverage, which can increase your profits, but also your losses.

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Trading (buying) Moonpig shares

  1. Create or log in to your trading account and go to our trading platform
  2. Decide whether you want to trade CFDs
  3. Search for ‘Moonpig’
  4. Choose your position size
  5. Select buy and monitor your trade

With CFDs, you’ll be able to:

  • Get full exposure with a 20%-25% deposit on almost all of our tier one shares1

How much would it cost to invest in Moonpig?

The Moonpig IPO hasn’t taken place yet, but the company is expected to list on the London Stock Exchange (LSE). If it does so, you’ll be eligible for our best commission on UK shares – meaning you’ll be able to take a position on Moonpig from as little as £3, providing you opened three or more positions on your share dealing account in the previous month.

UK best commission UK standard commission
IG £3 £8
AJ Bell £4.95 £9.95
Hargreaves Lansdown £5.95 £11.95

How to sell Moonpig shares: trading

If you’re trading, ‘selling’ means you’re ‘going short’ with derivatives like CFDs. In this scenario, you’ll earn a profit if the Moonpig share price falls below the price at which you opened your short position. If the price rises, you’ll incur a loss – which could be magnified when trading with leverage.

Learn more about leverage

Trading (shorting) Moonpig shares

  1. Create or log in to your trading account and go to our trading platform
  2. Search for ‘Moonpig’
  3. Choose your position size
  4. Choose ‘sell’ in the deal ticket to go short and speculate on the price falling
  5. Confirm and monitor your short position

What is Moonpig's business model?

Moonpig’s business model is to dominate the gift card space for a variety of occasions, including birthdays, Father’s Day, Mother’s Day, wedding anniversaries, or just about any other day that you can think of.

The company also sells flowers, gifts, food and drink for those that can’t resist a vegan beer or a personalised bottle of prosecco. Other gifts include chocolates, candy and a range of spirits like flavoured gin sets.

The company’s revenue comes from the sale of these products, and Moonpig has saved many forgetful patrons from missing out on special occasions through their online ordering and delivery service.

How to analyse the Moonpig share price

You can use both technical analysis and fundamental analysis to analyse the Moonpig share price once the company has completed its IPO, and it’s often best to use a mixture of the two rather than relying solely on one form of analysis.

  • Technical analysis looks at chart patterns, technical indicators and historical price action
  • Fundamental analysis is based on the fundamentals of a company, including its net revenue or profit and loss statements

Learn more about analysis at IG Academy


1 Deposits on leveraged trades are 20%-25% for 99.14% of tier one shares (correct as of 1 June 2020). For more information, view our share trading margin rates.

Publication date : 2021-01-29T06:41:44+0000

IGA, may distribute information/research produced by its respective foreign affiliates within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.

The information/research herein is prepared by IG Asia Pte Ltd (IGA) and its foreign affiliated companies (collectively known as the IG Group) and is intended for general circulation only. It does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. You should take into account your specific investment objectives, financial situation, and particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.

Please see important Research Disclaimer.

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