Bull definition

A - B - C - D - E - F - G - H - I - L - M - N - O - P - Q - R - S - T - U - V - W - Y

See all glossary trading terms

Bulls are speculators who believe that a market, instrument, or sector is going on an upward trajectory. This belief puts them at odds with bears, who take a pessimistic view on a market’s direction.

When trading, bulls will tend to buy (or go long on) their market, in order to make a profit by selling when it is worth more in the future. When a market is increasing in price, the bulls are seen as in control. This is referred to as a bull market; it is the opposite of a bear market, when the price is heading lower.

Visit our technical analysis section

Spotting when bulls or bears are taking control is pivotal to minimising loss and maximising profit as a trader. Find out more about how to do so in our technical analysis guide.

Contact us

Our helpdesk is open 24 hours a day from 9am Sunday to 11pm Friday.